My Courses
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Expert Mode: Why Your Next Big Brand Play Might Be on the Street Corner
In the relentless pursuit of growth, the enterprise marketing playbook has become remarkably consistent. We are armed with sophisticated AI models, programmatic advertising platforms, and an ever-expanding arsenal of MarTech solutions designed to optimize every click and impression. The prevailing logic is one of scale, efficiency, and technological superiority.
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#782: Salesforce Marketing Cloud CMO Bobby Jania on the end of “Do Not Reply” marketing
Today, we’re going to talk about the end of an era: of one-way, impersonal, “do not reply” marketing. We’ll explore the shift from siloed campaigns to unified, real-time conversations, and what it takes to empower every single employee, from sales to service, to be an extension of the marketing team to build trust and drive…
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Centralized PR Is Dead—Decentralized Amplifiers Are Now Driving Market Power
The era of the “corporate megaphone” is dead. For decades, traditional public relations relied on a centralized command center: a small group of executives crafting sanitized messages to be broadcast from the top down.
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Xactly Unveils New AI Agents to Transform Incentive Compensation Management and Optimize Go-to-Market Strategy
Built on the Xactly Intelligent Revenue Platform, Incent AI Agents use two decades of proprietary data to drive smarter revenue growth
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The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation, creating seamless customer journeys, and responding to market shifts with a nimbleness that borders on clairvoyance. Yet, we are often tethered to technology stacks that resemble a geological cross-section, with layers of legacy systems, undocumented processes, and business logic locked…
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Addressing the Enterprise Risk of Shadow AI in the Workplace
A recent Cybernews survey, 59% of employees use unapproved AI tools at work – most of them also share sensitive data with them, reveals a critical security and governance challenge: 59% of employees utilize AI tools not approved by their employers, and a substantial majority of these users are sharing sensitive organizational data with these…
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#73: AI in the ‘real economy’ with Bassem Hamdy, Briq
Today, we’re going to talk about the practical, powerful, and often overlooked application of AI in what some call the ‘real economy’—the foundational industries that build and make our world. We’ll explore how AI-powered digital workers are moving beyond the hype to create tangible value, and what it takes to drive this kind of technological…
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#48: One Amazing Thing About Rhapsody with Alexander Woellwarth
By this point, you’ve probably used AI to generate something. Maybe some text or a quick image, but is AI truly ready to take on big creative challenges from conceptual development to commercially viable images and video? Welcome to One Amazing About Rhapsody. Today we’re talking with Alexander Woellwarth, Chief AI Officer at Rhapsody and…
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Enterprise AI: Navigating Heightened Public Anxiety Around Regulation and Privacy
A recent study by Cybernews and nexos.ai, analyzing Google Trends data from January to October 2025, reveals that Americans are increasingly examining the risks associated with AI. Senior marketing and CX leaders must acknowledge this shift and proactively address these concerns through robust governance, transparent policies, and verifiable controls to maintain customer trust and operational…
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Retail AI Council Launches Shopper Context Protocol Working Group to Strengthen Customer Relationships in the Era of Agentic AI
The initiative unites retail and technology executives around an open standard designed to prevent the erosion of customer loyalty
