My Courses
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The Agile Brand Guide® Releases 2026 Edition of Customer Journey Management & Orchestration Book
Curated by Greg Kihlström of The Agile Brand, with contributions from leading voices across marketing, CX, and customer decisioning
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Confident Nonsense: Is your AI “working,” or is it just turned on?
If you don’t own evaluation, you don’t own outcomes. You own activity, which looks great right up until it doesn’t. Vendor dashboards and “model quality” metrics are not the same thing as operational performance across real workflows.
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Shirofune Introduces Reddit Ads Integration to Expand Omnichannel Platform for U.S. Advertisers
New integration helps brands and agencies tap into high-intent Reddit communities while automating budgeting, bidding, and optimization alongside other major ad channels
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Peec AI Ranked Top Enterprise Platform for AI Search Visibility in 2026
Peec AI Ranked #1 Enterprise Platform for AI Search Visibility Tracking 2026
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Why Rising Shipping Costs Are the Real Threat to Small Online Retailers in 2026
Carrier price hikes are quietly squeezing margins, and small e-commerce businesses can’t afford to ignore the impact.
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#814: United Rentals’ Alyse Fuller on driving real impact without being overwhelmed by data
Today, we’re going to talk about moving beyond the score. We’ll explore how Generative AI is shifting the discipline of customer experience from a reactive, score-chasing exercise to a proactive, problem-solving engine. We’ll get practical about how a very lean team at a massive organization can leverage these tools to drive real business impact, especially…
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Expert Mode: GEO and the New Balance of Power in the Age of AI
The conversational AI layer that is rapidly becoming the de facto starting point for information discovery is placing more trust in the narrative surrounding your brand than the one you broadcast yourself. This inversion of influence demands a fundamental re-evaluation of our priorities, our budgets, and our definition of what it truly means to control…
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Expert Mode: Beyond Translation—The Nuances of Global Localization Strategy
With finite budgets and infinite possibilities, the question isn’t simply what to localize, but where to invest for maximum impact. How do you decide between localizing a series of webinars versus perfecting the user interface of your product for a new region?
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Love, Convenience, and the Emergence of Thoughtful AI Gifting
As we enter 2026, we find that, while traditional gifting remains important, how we shop for love has changed, and it says as much about our emotional intelligence as it does our need for convenience.
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#813: Big Game Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers
Today, we’re going to talk about the biggest advertising event of the year: the Super Bowl. Millions of dollars are spent, careers are made, and brands have one 30-second shot to capture the zeitgeist. But beyond the spectacle and the morning-after buzz, what actually drives results? We’ll dig into the data behind the ads, exploring…
