My Courses
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Expert Mode: Your Go-To-Market Tech Stack is a Product. Who’s the Product Manager?
The reality is that the modern go-to-market (GTM) motion is not a series of disconnected campaigns; it’s an intricate, interconnected product in its own right. The sprawling ecosystem of marketing, sales, and customer success technology isn’t just a collection of tools; it’s the chassis, engine, and onboard computer of your entire revenue engine. When viewed…
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Pega Harnesses Best Practices and AI Coding Agents to Build Apps with Mission Critical Reliability
Pega Infinity Studio infuses the design power, AI innovation, and visual simplicity of Pega Blueprint AI into the development environment
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Pega Eliminates ‘AI Token Tax’ With More Efficient Way to Build and Run Agentic Workflows
Pega Infinity 26 provides predictable agent outcomes with predictable cost and no metered token charges
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Pega Launches Customer Engagement Studio to Transform Marketing Operations with Agentic AI
New agent-powered workspace can take marketers from brief to live 1:1 campaign in minutes, without sacrificing control
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FreakOut Launches HAWK, an AI Agent for Autonomous Social Ad Operations
FreakOut, Inc., a subsidiary of FreakOut Holdings, Inc. (TSE Standard: 6094) and a provider of advertising technology across Japan and North America, today announced the launch of HAWK, an AI agent that autonomously executes the day-to-day operational workflow of social media advertising.
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WMF 2026: An Architectural Blueprint for Agile Brands Navigating the MarTech Revolution
Modern brand agility requires a strategic understanding that transcends traditional marketing silos. The layout of the WMF 2026 – We Make Future exhibition area (June 24–26, BolognaFiere)—spanning a massive 70,000 sqm—responds precisely to this need for cross-functional integration.
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Qualtrics: Beyond HR: How Smart AI Governance and Strategic Investment in Frontline Employees Drive Measurable Business Value
The Qualtrics 2026 EX Trends Report, based on insights from over 33,000 employees across 24 countries and multiple industries, highlights key areas demanding attention from senior marketing and CX leaders. This analysis focuses on how to leverage employee adaptability, govern emerging technologies, and invest in foundational employee groups to secure both employee and customer satisfaction.
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Yesterday’s Marketing Technology & AI News | June 8, 2026
Yesterday delivered a cluster of announcements that, read together, reveal a structural shift in how AI is being distributed, governed, and monetized. Chief Marketing Officers (CMOs) need to understand the implications before their next budget cycle. The headline story is Apple’s WWDC preview: Siri is being rebuilt on Google Gemini, and for the first time,…
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Asana CMO Prachi Gore on realizing AI’s true potential for marketing operations
Today, we’re going to talk about moving beyond the hype of AI experimentation and into the reality of its operational impact on marketing teams. We’ll explore what happens when AI graduates from being a personal productivity tool to becoming an integrated part of a team’s workflow, and how that shift changes everything from campaign execution…
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The race that (almost) no one is winning. Martech Futurist | June 7, 2026
The dominant story in recent enterprise marketing research is a widening execution gap in agentic AI. Investment keeps climbing. Scaling doesn’t. Across the new reports, the same picture keeps surfacing — most organizations are spending on AI without operationalizing it.
