My Courses
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Bridging the AI Efficiency Divide: Measuring Real Value Beyond the Hype
The Global CMO Survey Report 2026 by Comviva reveals that while 90% of organizations increased AI investment in the past two years, only 12% can rigorously measure the revenue AI generates. This disconnect, termed the “AI Efficiency Divide,” indicates a structural challenge requiring a fundamental shift in how enterprises approach AI measurement and accountability.
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Expert Mode: Navigating the Data Black Box of AI-Driven Commerce
The industry is abuzz with the potential of agentic commerce, the seamless integration of shopping and purchasing capabilities directly within AI chat interfaces. The allure is undeniable: meeting customers where they are, offering frictionless discovery, and enabling instant checkouts without ever forcing a user to leave their chat window. For marketing leaders who have spent…
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Yesterday’s Marketing Technology & AI News | June 6, 2026
You could read yesterday’s press releases as a highlight reel of AI progress — fresh agents and platforms arriving by the hour. That reading misses the more uncomfortable story sitting in the data. Two research reports landed on June 5, one from Comviva and one from 5W Public Relations, and together they read like a…
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Expert Mode: From Defender to Disruptor: Reshaping the Enterprise for the Future
We’ve seen the case studies—Blockbuster vs. Netflix, Sony vs. Apple, the taxi industry vs. Uber—so many times they’ve become modern business fables. The challenge, as we know, isn’t recognizing the threat of being disrupted. It’s the far more complex and politically fraught task of doing something about it, especially from within the walls of a…
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Your AI Strategy Is Sitting on a Fault Line. Martech Futurist | June 5, 2026
Recent research keeps circling the same problem: companies want AI to do more than they’ve built the infrastructure to support, and the gap is starting to show up on the scoreboard. Three findings stand out.
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TiVo: Fine-Tuned Value Viewing: Strategic Imperatives for Q4 2025 Video Trends
According to TiVo’s Q4 2025 Video Trends Report, as of Q4 2025, households access an average of over 10 video services, with monthly entertainment expenditures rising to $161 and daily video consumption exceeding 5 hours.
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TiVo Video Trends Report Finds Consumer Video Engagement Reached Peak Levels in 2025 Despite Economic Pressure
Households returned to 10+ video services while daily viewing surpassed five hours, marking the highest engagement levels since 2021
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DataGroomr Announces Agentic Enrichment
DataGroomr customers can now orchestrate GenAI and third-party enrichment providers through agentic workflows while maintaining clean, trusted Salesforce data.
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EDO Launches Ad EnGage Optimize — Autonomous, AI-Powered Solution Bringing Outcomes-Driven Campaign Optimization to Convergent TV
New solution goes beyond campaign measurement to recommend performance optimizations at scale— new research shows up to 35%+ of CTV ad impressions can be reinvested in higher-performing inventory through smarter frequency capping alone
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Yesterday’s Marketing Technology & AI News | June 5, 2026
There’s a way to read yesterday’s press releases as a highlight reel of AI progress. Chief Marketing Officers (CMOs) should read them differently — as a list of decisions that just landed on their desk. Across the June 4 announcements, the news that matters isn’t really about AI at all. It’s about the infrastructure setting…
