My Courses
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Open World CX: Customization Beats Personalization When You Need Customers to Stick
Personalization is what you infer. Customization is what customers choose. If you want durable engagement, treat preferences as a first-class product surface, not a settings page nobody trusts.
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Kentico Unveils Major AI Leap Bringing Agentic AI Workflows to Marketing Teams
Kentico announced the launch of the AIRA Agentic Marketing Suite, extending its AI strategy within Xperience by Kentico.
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Qualtrics: Navigating the 2026 Employee Experience Landscape: Strategic Imperatives for CX Leaders
The Qualtrics 2026 Employee Experience Trends Report indicates that 72% of employees report experiencing significant change, signaling a critical juncture for HR and CX leaders. The report, drawing insights from employees across 24 countries and multiple industries, highlights the urgent need to prepare workforces for an uncertain future, emphasizing connection, purpose, and support as foundational…
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Qualtrics: Employees Thrive Through Change
New tech investments predict higher employee engagement, but most employees are using AI tools their employers don’t know about
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Postman: Navigating the AI-First API Landscape: Strategic Imperatives for Enterprise Leaders
The Postman 2025 State of the API Report, based on a survey of over 5,700 developers, architects, and executives, underscores this transformation: API strategy is rapidly becoming AI strategy. For senior marketing and CX leaders, this inflection point demands a re-evaluation of how APIs are designed, secured, and leveraged to maintain competitive advantage, enhance customer…
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Expert Mode: Why Your B2B Brand Needs to Stop Sounding Like a Banker and Start Acting Human
### **Breaking the Convention of B2B** The first step in standing out is recognizing the homogeneity of the landscape. For monday.com, this process began with a candid audit of their own work and that of their competitors. The realization was clear: a logical, rational thread connected nearly everything, creating a sea of white noise where…
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Intuit Mailchimp: The Strategic Imperative of the Opt-In: Shifting from List Volume to Relationship Value
The The Art of the Opt-In study conducted by Intuit Mailchimp in partnership with Ascend2, provides a strategic framework for senior marketing and CX leaders. Based on insights from over 6,000 consumers and 2,000 marketers across the United States, Canada, the United Kingdom, and Australia/New Zealand, the study illuminates the divergence between consumer expectations and…
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#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring
Today, I’m excited to talk with our 2026 Resident Expert on the CX and MarTech platform landscape. We’re going to focus on the business and business opportunities that mergers, acquisitions, and big moves in the market provide to these platforms’ customers. Our focus today is going to be a recap of market activity in 2025…
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New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters
The Art of the Opt-In finds that trust, timing, and restraint at sign-up shape engagement, data quality, and retention across email and SMS MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)– Intuit Inc. (Nasdaq: INTU), the …
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Cognitiv Announces Strong 2025 Business Performance Driven by 388% Growth in ContextGPT
A decade of deep learning investment, strengthened by new executive leadership, delivers real-time, privacy-safe performance at scale
