My Courses
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Navigating the AI-Driven Consumer Landscape: Key Insights from Comscore’s Q1 2026 Intelligence Report
Comscore’s Q1 2026 AI Intelligence Report provides a comprehensive, panel-based perspective on these shifts, detailing AI’s influence across search, assistant tools, and the consumer journey. For senior marketing and CX leaders, understanding these dynamics is critical for adapting strategies, safeguarding brand visibility, and optimizing engagement in an increasingly AI-centric environment.
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Yesterday’s Marketing Technology & AI News | June 3, 2026
Yesterday’s wave of press releases tells a story that Chief Marketing Officers (CMOs) need to read carefully — not as a celebration of AI progress, but as a map of the decisions now sitting on their desks. The announcements collectively reveal three uncomfortable truths: AI adoption in marketing is far more superficial than vendor headlines…
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Mintegral’s Phoena Pang on the new playbook for performance marketing
Is the relentless pursuit of measurable ROAS fundamentally at odds with building long-term customer trust in a privacy-first world? Agility requires marketers to move beyond legacy attribution models and embrace a more dynamic approach to measurement and monetization. This is especially true in the rapidly evolving mobile ecosystem, where the rules of engagement are constantly…
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Expedia Group: Bridging the AI Trust Gap While Away From Home: Why Accountability Defines the Future of The Travel Customer Experience
A recent study by Expedia Group, The AI Trust Gap, highlights that while travelers embrace AI for discovery and planning, their preference for booking and critical support remains firmly with trusted brands, not AI platforms. This distinction underscores a critical challenge for senior marketing and CX leaders: building confidence in AI means prioritizing accountability, data…
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OtterlyAI Launches a Public API, a Claude Skill, and a Marketplace of 101+ Marketing Workflows for AI Search
Brand visibility data now runs wherever marketing teams work, including Claude, n8n, and other tools, with a community marketplace where users can submit their own agent workflows
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Most marketing orgs are letting AI replace human judgment without ever deciding to. Martech Futurist | June 2, 2026
Recent research and press releases tell a story vendor marketing won’t. The gap between AI investment and AI readiness keeps widening. CMOs are caught between two pressures at once: deploy AI at scale, while their own customers turn to AI to screen out AI-generated marketing. Better messaging won’t close that gap. It’s structural, and it…
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Plot Raises $10M to Scale Social Video Intelligence for Marketing Teams at Fortune 500 Brands
Trusted by Visa, Mastercard, PepsiCo, Fenty Beauty, Benefit Cosmetics, CAVA and more, Plot is the agentic marketing platform for enterprise brands turning social video intelligence into the foundation for community growth, creator management, and research.
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Crunchbase Introduces Market Insights as Enterprise Demand for Private Market Predictive Intelligence Drives 900% ACV Growth
Crunchbase, the the leading predictive solution for private company intelligence, today announced a new suite of market insights that help investors and go-to-market (GTM) teams track which sectors are growing and declining, gain a deeper understanding of competitive landscapes and act on emerging opportunities before market shifts.
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SOTI Expands Automation and Shared-Device Security to Cut Frontline Downtime
Latest SOTI ONE updates are designed to reduce downtime, simplify issue resolution and keep frontline teams across industries productive.
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Jentic Launches Tool That Scores APIs for AI Readiness
Jentic, the AI infrastructure company bridging AI agents into the enterprise API landscape, today launched its API Scoring tool: a free CLI and web UI that evaluate whether a company’s APIs are ready for use by AI agents. Both tools score APIs across six readiness dimensions and are available immediately at no cost.
