My Courses
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Change Agents: Agentic AI Is Not About Efficiency
Agentic AI in marketing is not about “more content with fewer people,” but about how fast you can respond, how relevant you can be, and how safely you can operate across your most important domains. The meaningful frame for executives is simple: focus on a small, governed portfolio of agentic use cases that clearly move…
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PR Isn’t Optional—Silence Bleeds Deals and Money
For too long, the industry has treated PR as a vanity metric—a way to “sound good” rather than a strategic tool to “do business.” This is a fundamental misunderstanding of market dynamics. PR is not the “after” of business success; it is a critical input.
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Constructor is the Only Vendor Named a Customers’ Choice in 2025 Gartner Peer Insights™ Voice of the Customer for Search and Product Discovery Report
Constructor, a leading AI-powered search and product discovery platform for enterprise ecommerce companies, today announced it has been named a Customers’ Choice in the 2025 Gartner Peer Insights™ Voice of the Customer for Search and Product Discovery report.
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#804: GenLayer CEO Albert Castellana on AI’s accountability gap
Today, we’re going to talk about the hidden crisis brewing behind the AI revolution: the accountability gap. As companies race to replace roles with autonomous AI agents, a critical question is being ignored: when an agent makes a biased, unethical, or simply wrong decision that harms a customer or an employee, who is actually responsible?…
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Expert Mode: The Agility Paradox: How Partner Friction Undermines Digital Trust
We spend fortunes meticulously crafting every touchpoint of the customer journey, optimizing for a frictionless, delightful experience. Yet, we often overlook the very first interaction we have with the partners who help us build these experiences: the digital welcome mat we lay out for them.
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#52: One Amazing Thing About Athena by Zeta with Roman Gun
What if you could have a voice-activated, super intelligent agent that can help you run your business, not just responding to your chats but actually taking action to make your business run smoother? Welcome to One Amazing About Zeta Global. Today we’re talking with Roman Gun, Vice President, Product at Zeta Global and he will…
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#803: Apollo.io CMO Marcio Arnecke on agentic Go-To-Market approaches
Today, we’re going to talk about the concept of an ‘agentic’ go-to-market platform, where AI doesn’t just assist, but actively collaborates with sales and marketing teams to automate entire workflows, from strategy to execution. To help me discuss this topic, I’d like to welcome, Marcio Arnecke, Chief Marketing Officer at Apollo.io.
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Customer Obsessed: What Really Sets Winners Apart with Marbue Brown
Marbue Brown defines customer obsession versus customer focus. He explains you start with the customer and work backwards. He contrasts companies that work backwards from product or profits. He draws …
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Expert Mode: Why Your Modern Data Warehouse is Sabotaging Your AI Strategy
As marketing leaders, we find ourselves in an interesting position. We are champions of innovation, the primary sponsors of multi-million dollar AI initiatives, and the stewards of the customer experience. We’ve fought the good fight for budget, invested heavily in modern data platforms like Snowflake and Databricks, and have been assured that our data house…
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Typeface: Navigating the Real-Time Marketing Divide
The Typeface Signal Report: Big Game Edition highlights a widening “speed gap,” revealing why brands often miss critical opportunities and how existing processes and tools hinder effective real-time marketing. This article will examine these challenges, explore the human and operational costs, and outline a strategic approach for leveraging integrated AI platforms to empower confident, on-brand…
