My Courses
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Carvertise and Azira Partner to Bring Visitation Attribution and Measurable ROI to Destination Marketing Campaigns
New partnership combines rideshare advertising with location intelligence to help DMOs measure real-world visitation impact from out-of-home media
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NMI Acquires Fee Navigator, Adding AI-Powered Pricing Intelligence to Its Embedded Payments Platform
Acquisition gives NMI partners AI-powered tools to simplify merchant pricing, improve portfolio analysis and protect profitability
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Shift Browser Launches Second Annual $25K Impact Grant for Tech Innovators
Shift, the world’s most customizable browser, today announced, with support of Redbrick, the return of its $25,000 USD Shift Impact Grant, supporting startups, nonprofits, and entrepreneurs across the U.S. and Canada working at the intersection of technology and environmental sustainability.
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Yesterday’s Marketing Technology & AI News | June 2, 2026
Five announcements on June 1, 2026 share one structural move: vendors exposed their proprietary data as a governed layer that AI agents call directly, through public APIs and the Model Context Protocol (MCP), so agents running in Claude, ChatGPT, and Microsoft Copilot operate on that vendor’s data without leaving the chat. ZoomInfo, Hyland, and OtterlyAI…
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Expert Mode: From Spectator to Participant: The PGA TOUR’s Fan Engagement Playbook
For marketing leaders, the PGA TOUR’s approach offers a compelling case study in moving beyond traditional, retrospective satisfaction metrics. It’s a shift from analyzing what went wrong last year to fixing what’s not quite right this very minute. In our conversation with Zach Carlson, Director of Fan Engagement at the PGA TOUR, we explored how…
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One Amazing Thing About Extuitive with Pavan Pant
Placing the right advertisement in front of your audience can have a huge impact, yet testing every single ad with your audience before you run a campaign just isn’t always feasible. But what if you could test campaigns with a digital twin, quickly and accurately? Welcome to One Amazing About Extuitive. Today we’re talking with…
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B2B Poses Unique Brand Visibility Challenges for Agentic Commerce
Agent-mediated commerce is established and measured on the consumer side. Adobe Analytics recorded generative-AI-referred traffic to US retail sites growing roughly 690% year over year across the 2025 holiday season (Adobe Analytics, 2026); McKinsey estimates conversion from AI-generated product recommendations at about 4.4 times that of traditional search (McKinsey, as cited in MetaRouter, 2026); and…
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Sinch appoints Sophie Cheng as Chief Marketing Officer
Sinch AB (publ), today announces the appointment of Sophie Cheng as Chief Marketing Officer, succeeding Jonathan Bean, who recently transitioned to Executive Vice President, EMEA & Global Partnerships. She joins Sinch’s Global Leadership Team and will report to CEO Laurinda Pang.
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BERA.ai Launches LLM Brand Rankings, Connecting How AI Models See Your Brand to Revenue and Growth
New capability embedded in the BERA brand management platform lets marketers compare their BERA Score and Love Curve position against how leading LLMs rank their brand
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Sitecore CMO Michelle BB on 25 years of marketing technology evolution plus what lies ahead
Today, we’re going to talk about the 25-year evolution of digital experience, from the early days of enterprise content management to today’s complex ecosystem of AI-driven, composable platforms. We’ll explore how seismic shifts—from the introduction of the iPhone to the rise of agentic AI—have not just changed the tools we use, but have fundamentally redefined…
