My Courses
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The Post-Purchase Imperative: Building Trust and Loyalty with Gen Z
According to Seel’s 2026 Gen Z Shopping Confidence & Loyalty Report, over 50% of Gen Z bought resale online in the past year, compared to 53% of Millennials and only 26% of Gen X. This demonstrates a clear directional trend, indicating that secondhand is transitioning from a niche activity to a normalized shopping behavior. Brands…
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Expert Mode: The High Cost of Inconsistency in High-Growth B2B Brands
In the relentless pursuit of enterprise growth, speed is often crowned king. We prioritize agility, rapid iteration, and market penetration above all else. But in this race, brand consistency frequently becomes the first, and most significant, casualty.
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MarTech: In agentic commerce, your brand promise must be provable
This article was written for MarTech by Greg Kihlström. In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on emotion or identity, but their AI agents will evaluate those brands using measurable signals such as price transparency, fulfillment reliability, reviews, loyalty value, privacy practices, and…
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CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications
New integrations with Google LSA, Reddit Ads, LinkedIn Ads and Genius Monkey deliver clearer attribution and streamlined customer engagement
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Artificial Intelligence, Real Growth: How Multi-Agent AI Systems Help Grow a Business Faster and Leaner
“Automation is the best way to scale,” said Damian Mazurek, Chief Innovation Officer of Software Mind. “That’s especially true when you move beyond a single bot that tries to do it all. A multi-agent system is like a small digital team. Each agent has a clear job. They talk to each other and finish work…
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Yesterday’s Marketing Technology & AI News | May 30, 2026
The flood of press releases we saw yesterday tells a story that Chief Marketing Officers (CMOs) need to look at closely. This isn’t just a victory lap for AI progress; it’s a strategic pivot point with some very real, very messy operational consequences. We’re seeing several distinct tensions boil over at once across the martech…
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Expert Mode: The Agility Trojan Horse: How One Brand Turned Its Most Visible Service Into a Customer Retention Flywheel
We spend countless hours and dollars perfecting and promoting the one thing we believe defines our brand, the offering that shines brightest in our marketing materials. But what if that shiny object was merely the entry point—a Trojan horse designed to bring customers inside the gates for a much deeper, more meaningful, and ultimately more…
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Is Your Reputation Verifiable? Why Agents May Skip Your Products
Trust Signal Density is one of six strategic dimensions in the Brand Visibility for Agentic Commerce (BVAC Framework), sitting above the two prerequisites the agent uses to resolve a brand and a product before anything strategic is weighed. It is the dimension that captures whether a brand’s trustworthiness is encoded in a form an agent…
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AI Ambition Meets Operational Reality: Bridging the B2B Revenue Operations Gap in 2026
The latest LXA B2B State of Martech and Revenue Operations Survey 2026 highlights where this gap is widest, why it is increasingly expensive, and outlines clear priorities for revenue leaders to address it.
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How marketers can reach polyclass audiences
New Attest research suggests that assumption is weakening in practice. Consumers increasingly shift how they present themselves depending on context, and many now operate with overlapping identities rather than a single fixed one.
