My Courses
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Expert Mode: Taming the Data Chaos for Smarter Customer Engagement
As marketing leaders, we are drowning in more customer data than ever before, yet a truly coherent, actionable view of the customer remains stubbornly elusive for many. The proliferation of channels—from social platforms and e-commerce sites to in-store visits and mobile apps—has created a fragmented landscape.
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#802: eTail’s Lena Moriarty on e-commerce in the year ahead
Today, we’re going to talk about the seismic shifts happening in e-commerce, fresh off the floor of NRF 2026, and what it all means for the year ahead. We’ll explore the real-world impact of AI on the customer experience, the rise of agentic commerce, and how marketing leaders can prepare for a future that’s arriving…
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Animoto: Balancing AI Innovation and Human Authenticity in Enterprise Video: Insights for 2026
While AI offers unprecedented scalability and efficiency, a critical tension has emerged: how to leverage AI without sacrificing the human authenticity that drives consumer trust and engagement. Animoto’s “State of Video 2026” report, based on a September 2025 mixed-methods study of over 500 marketers and consumers, provides actionable insights for senior marketing and CX leaders…
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Paved: The Strategic Imperative of Newsletter Advertising: Performance Insights for Enterprise Marketers in 2026
Paved’s 2026 Newsletter Ad Performance Report, based on an analysis of millions in ad spend and insights from over 1,500 advertisers, provides a comprehensive overview of key industry trends and strategic implications. Senior marketing and CX leaders must understand these dynamics to optimize their media investments and drive measurable outcomes in the coming year.
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Brands, Publishers Double Down On Newsletter Advertising Partnerships, According To Paved
Analysis of millions in spend and 1,500 advertiser surveys reveals surging performance, revenue, and rebooking intent heading into 2026
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Civic and Ittle.cloud Partner to Tackle the Marketing “Execution Gap” with Simplified AI Workflows
In an era where “agentic AI” and complex automation are becoming baseline expectations for marketing departments, many teams still find themselves stalled by the technical weight of execution. To address this “gap between intent and reality,” Civic and Ittle.cloud have announced a new partnership designed to provide small marketing teams and consultants with a more…
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Expert Mode: The Agility Paradox: Why Brand Integrity Requires Constant Motion
In entrepreneurship, the exit is often portrayed as the final chapter. It’s the moment the founder’s risk is validated, the long nights are vindicated, and the story concludes with a satisfying acquisition by a titan of industry. For marketing leaders, this playbook is familiar.
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TrustRadius: Adapting to the Gen Z Software Buyer: Strategic Imperatives for Enterprise Leaders
The recently-published TrustRadius Buyer Research Report, outlines the characteristics of Gen Z buyers and provides actionable guidance for adapting marketing and customer experience frameworks.
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Liveops Unveils LiveNexus to Help Enterprises Modernize CX with Confidence
AI and human orchestration backed by nearly 30 years of operational data to modernize customer experience with intelligence and rigor
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The Harris Poll announces the launch of Harris QuestRQ (QRQ), a next-generation reputation system for modern business, communications, and marketing leaders.
Harris QuestRQ’s always-on corporate pulsing system connects live firm reputation metrics to over three decades of trended proprietary corporate ranking data from The Harris Poll’s Reputation Quotient (RQ) framework and its live HarrisQuest brand tracking platform.
