My Courses
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Double Good Doubles Down on Tech to Boost Youth Org Fundraising Results
Double Good, the fundraising app that enabled nearly 75,000 youth organizations to raise more than $125 million in 2025, today introduced new capabilities to improve fundraiser performance by giving organizers more flexibility in how they run their fundraisers.
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Yesterday’s Marketing Technology & AI News | April 8, 2026
Yesterday’s press releases paint a picture that is simultaneously encouraging and sobering for CMOs navigating their brand’s AI adoption journeys. The dominant theme is not AI adoption — that battle is largely over. According to AIMG’s new benchmark study, 87% of enterprises are already using AI and 70% have adopted generative AI. The real story…
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#840: Adobe’s Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
Today, we’re going to talk about what happens after the initial hype cycle of generative AI. We’re moving past the novelty of prompting for images and into the far more complex challenge of operationalizing AI at enterprise scale. This isn’t just about adding a new tool; it’s about re-architecting the entire creative supply chain and…
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Zapier: Mitigating AI Vendor Lock-In: Strategies for Enterprise Resilience and Flexibility
A recent Zapier survey involving 542 U.S. C-level executives and decision-makers, reveals a significant dependency on AI vendors. Nearly three in four enterprises anticipate operational disruption if an AI vendor’s services are terminated, highlighting an urgent need for robust strategies to ensure flexibility and resilience.
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Pega Helps Federal Government Modernize Legacy IT Systems with Launch of Pega Blueprint for Government
Newly certified FedRAMP High design tool helps U.S. agencies rapidly transform aging applications for more efficient operations
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Bazaarvoice: Elevating E-commerce Trust: The Imperative for Authentic User-Generated Content Verification
Do trust signals inspire shopper confidence?, a recent research report from Bazaarvoice underscores this growing trust deficit and highlights the urgent need for brands to adopt robust authenticity measures, particularly through verifiable trust signals.
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Bazaarvoice Research Finds Consumers Are Using AI to Help Edit Reviews, Not Ghostwrite
New data reveals nearly one in four consumer product review writers use AI tools, but the vast majority are using them only to refine grammar and tone
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MarTech: The competition for brand visibility has moved to AI search
This article was written by Greg Kihlström for MarTech. High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer.
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Zapier Survey Finds Nearly 3 in 4 Enterprises Would Face Disruption If They Lost Their Primary AI Vendor
New research on AI vendor lock-in reveals a wide gap between how fast companies think they can switch AI providers and what actually happens when they try
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Expert Mode: Beyond Insight—The Rise of Agentic AI in Commerce Execution
Most enterprise marketing leaders I speak with aren’t suffering from a lack of information. They know which competitor is eating their lunch on a key search term, they know which product pages are underperforming, and they know a holiday weekend is an opportunity to curate a unique customer experience. The problem isn’t the knowing; it’s…
