My Courses
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New Clutch and Conductor Data Reveals 87% of Content Marketers Increasing Budgets in 2026 as SEO Expands Into AI Search
One in Four Now Write Primarily for LLMs as AI Becomes a Strategic Growth Lever
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Harris Poll: Employee Voice: The New Standard for Brand Credibility and Customer Trust
Workplace culture no longer remains confined to internal discussions; it has become public culture, broadcast across social feeds. This shift coincides with a decline in trust in traditional institutions and …
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Expert Mode: Your SEO Playbook is Obsolete. Welcome to the Era of AI Agents
The ground is shifting from a world where consumers browse a list of ten blue links to one where they receive a single, synthesized answer. This transition to what some call “Answer Engine Optimization” (AEO) isn’t just an incremental update; it’s a fundamental rewiring of product discovery. As Kimberly Shenk, a career data scientist and…
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The Agile Brand Guide® Releases 2026 Edition of Customer Journey Management & Orchestration Book
Curated by Greg Kihlström of The Agile Brand, with contributions from leading voices across marketing, CX, and customer decisioning
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Confident Nonsense: Is your AI “working,” or is it just turned on?
If you don’t own evaluation, you don’t own outcomes. You own activity, which looks great right up until it doesn’t. Vendor dashboards and “model quality” metrics are not the same thing as operational performance across real workflows.
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Shirofune Introduces Reddit Ads Integration to Expand Omnichannel Platform for U.S. Advertisers
New integration helps brands and agencies tap into high-intent Reddit communities while automating budgeting, bidding, and optimization alongside other major ad channels
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Peec AI Ranked Top Enterprise Platform for AI Search Visibility in 2026
Peec AI Ranked #1 Enterprise Platform for AI Search Visibility Tracking 2026
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Why Rising Shipping Costs Are the Real Threat to Small Online Retailers in 2026
Carrier price hikes are quietly squeezing margins, and small e-commerce businesses can’t afford to ignore the impact.
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#814: United Rentals’ Alyse Fuller on driving real impact without being overwhelmed by data
Today, we’re going to talk about moving beyond the score. We’ll explore how Generative AI is shifting the discipline of customer experience from a reactive, score-chasing exercise to a proactive, problem-solving engine. We’ll get practical about how a very lean team at a massive organization can leverage these tools to drive real business impact, especially…
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Expert Mode: GEO and the New Balance of Power in the Age of AI
The conversational AI layer that is rapidly becoming the de facto starting point for information discovery is placing more trust in the narrative surrounding your brand than the one you broadcast yourself. This inversion of influence demands a fundamental re-evaluation of our priorities, our budgets, and our definition of what it truly means to control…
