My Courses
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Agents move quickly, but your accountability is permanent. Martech Futurist | July 18, 2026
Marketing agents are moving from recommending a decision to executing it, on budgets, targeting, and messaging, often before any human reviews the choice. The ceiling on how much of that work an organization can hand over is no longer set by model capability. It is set by two things the organization controls: the record of…
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TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026
The 2026 TrustRadius B2B Buying Disconnect Report highlights a critical gap between vendor perceptions and actual buyer needs, particularly concerning trust, validation, and measurable outcomes.
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Lou Carbone on a new understanding of brand
In this episode Lou Carbone—founder and Chief Experience Officer of Experience Engineering, Professor of Practice at Michigan State University, and the pioneer often called the “Godfather of Experience Management”—argues that a brand is no longer what a company says it is, but the cumulative effect of every customer interaction. In conversation with Greg Kihlström, Carbone…
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Optimove: Responsive Marketing for Back-to-School 2026: Adapting to Early Starts, Budget Pressures, and Multichannel Demands
Optimove’s Back to School Report 2026 outlines key insights and actionable recommendations for senior marketing and CX leaders to optimize their strategies for this critical period.
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Expert Mode: Beyond the Search Box: The New Era of Agentic Commerce
What if that transactional, often-broken utility could become the most intelligent, personalized, and conversational part of your brand experience? The shift we are witnessing is not an incremental improvement; it is a complete reimagining of digital interaction.
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Agent Visibility Is Model-Dependent
The Brand Visibility for Agentic Commerce framework scores a brand’s data surface — what an agent can resolve, compare, and trust — and the implicit assumption is that the agent is a fixed quantity the data is measured against. The evidence says the agent is a variable too. A score is a reading taken against…
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156 AI & Technology Statistics Marketers Should Know in 2026
156 AI and technology statistics for 2026 on adoption, agentic AI, ROI, governance, and the workforce — compiled from recent studies and fully sourced.
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Yesterday’s Marketing Technology & AI News: July 18, 2026
Yesterday’s martech news, July 17, 2026: Tec-Do launched Navos 2.0 at WAIC, a multi-agent marketing system that plans and executes across office tools.
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Yesterday’s Marketing Technology & AI News: July 17, 2026
July 16 martech news: GenOptima launches RaaS GEO, Onclusive and Cyabra flag synthetic narratives, Brunner buys AdSkate, Altudo speeds Sitecore delivery.
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Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy
Acoustic CMO Alexi Hatch on why buyer-intent signals are decaying, how to build activate-ready first-party data, and why “every problem is an attribution problem.
