My Courses
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Expert Mode: Beyond Translation—The Nuances of Global Localization Strategy
With finite budgets and infinite possibilities, the question isn’t simply what to localize, but where to invest for maximum impact. How do you decide between localizing a series of webinars versus perfecting the user interface of your product for a new region?
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Love, Convenience, and the Emergence of Thoughtful AI Gifting
As we enter 2026, we find that, while traditional gifting remains important, how we shop for love has changed, and it says as much about our emotional intelligence as it does our need for convenience.
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#813: Big Game Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers
Today, we’re going to talk about the biggest advertising event of the year: the Super Bowl. Millions of dollars are spent, careers are made, and brands have one 30-second shot to capture the zeitgeist. But beyond the spectacle and the morning-after buzz, what actually drives results? We’ll dig into the data behind the ads, exploring…
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Aurasell Launches World’s First AI-Native OS to Run Intelligent GTM Workflows on Any CRM
Instantly consolidates capabilities of 15+ point solutions, delivering intelligent workflows, immediate automation, and measurable productivity gains on day one
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Expert Mode: Why Your AI Strategy is Failing Before it Starts
For many enterprise marketing leaders, the reality on the ground feels less like a revolution and more like a series of expensive science fairs. Ambitious projects, meant to redefine the customer experience, often stall out in the pilot phase, never to see the light of day. The graveyard of promising AI proofs-of-concept is getting crowded,…
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#812: Capillary Technolgies’ Jim Sturm on customer loyalty as enterprise strategy
Today, we’re going to talk about the evolution of customer loyalty from a simple marketing tactic to a core enterprise strategy. With the erosion of traditional data sources and the rise of AI, the way brands build lasting relationships is undergoing a radical transformation, and we’re going to explore what it takes to win in…
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Bynder: DAM as the Foundation for Agentic AI Success
The landscape of marketing and customer experience (CX) has been fundamentally reshaped by artificial intelligence (AI), particularly concerning how content is created, governed, and delivered. Senior leaders now face increasing …
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Agentic AI Reaches Tipping Point: 100% of Enterprises Plan to Expand Adoption in 2026, New CrewAI Survey Finds
Survey of 500 senior executives at large enterprises reveals agentic AI is moving from experimentation to enterprise imperative—with security, integration, and reliability as the keys to scaling with confidence
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Medallia Unveils Latest Innovation Agenda at Experience ‘26 to Further Omnichannel Experience Transformation
New generative AI capabilities, Insights Assistant and Smart Topic Builder, transform analysis with instant conversational answers and automated discovery that uncover real business challenges Unified B2B account profiles and expanded Action Planning tools empower organizations to drive measurable business outcomes
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Stord: The AI-First Imperative: Reshaping E-Commerce for 2026 and Beyond
Artificial intelligence is rapidly transforming the e-commerce landscape, moving beyond incremental improvements to fundamentally redefine consumer interactions and operational capabilities. The Stord 2026 State of AI in E-Commerce Report highlights this shift, revealing that AI will not merely optimize existing models, but will revolutionize how brands connect with customers and execute across their value chains.
