My Courses
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Expert Mode: Deconstructing the MQL to Finally Align Marketing and Sales
For at least a decade, we’ve been on a collective quest to align marketing and sales. We’ve implemented CRMs, held countless inter-departmental meetings, and developed service-level agreements with the solemnity of international treaties. At the heart of this effort has been a single, unifying metric designed to be the bridge between two worlds: the Marketing…
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Salesforce: “Shared context” is the missing layer for AI-driven retail agents
AN FRANCISCO — January 10, 2026 — Salesforce is expanding its Agentforce 360 platform to address what it describes as a growing problem in AI-led retail: companies deploying multiple autonomous …
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Expert Mode: Why Your Design System Is Failing and How to Fix It
For many organizations, the design system has become a gilded cage—a beautifully crafted set of constraints that now stifles innovation, slows down digital transformation, and creates more friction than it removes. It’s the digital equivalent of paving a cow path; it makes the existing route smoother but does little to help you get to a…
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Confident Nonsense: Garbage In, Polished Garbage Out
AI doesn’t correct bad data. It does produce confident output built on whatever you feed it. Because of this, most “AI failures” are actually upstream data governance failures hiding behind polished outputs. Leaders should treat data readiness as a product, with clear owners, thresholds, and controls that prevent confident nonsense from scaling.
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Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys
AI Agent brings trusted, unified customer data and AI together so marketers can activate insights without relying on engineering teams
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#796: Shutterstock’s Allison Sitzman on how to counter the marketing impact gap
Today, we’re going to talk about a paradox that’s likely keeping many marketing leaders up at night: the massive increase in global ad spend versus the startling drop in marketing impact. It’s what Shutterstock’s latest research calls the “impact gap,” and we’ll explore why the old playbook of just spending more is broken, and what…
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Qualtrics: Navigating Financial Strain: Why Reliability, Not Price, Drives Customer Loyalty
New research from Qualtrics, based on a Q3 2025 global consumer study of over 20,000 individuals across 14 countries, reveals that just 52% of consumers feel financially secure, a 3-point decline in two years. This financial insecurity has profound implications for customer experience (CX) and brand perception, compelling CX and marketing leaders to re-evaluate their…
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Bloomreach’s AI-Powered Marketing Automation And Ecommerce Search Now Available on AWS Marketplace
Bloomreach, the AI company for personalization, today announced its AI-powered marketing and search solutions are now available on Amazon Web Services (AWS) Marketplace. Bloomreach’s inclusion on AWS Marketplace will offer seamless integration of its tools with technology stacks built on Amazon Web Services, allowing more businesses around the world to recognize the impact of marketing and search powered by the…
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Expert Mode: Why Your Brand is the Ultimate Human Edge in an AI-Saturated World
Let’s face it. The pressure to integrate AI into every facet of marketing is immense. Boards are asking about it, CEOs are mandating it, and our teams are navigating a veritable Cambrian explosion of tools, each promising to unlock unprecedented efficiency and personalization.
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Expert Mode: The SMB Marketing Paradox: Why More Spending Leads to Less Confidence
For B2B marketers looking to serve the SMB market, understanding their reality is not just beneficial—it’s paramount. The current landscape presents a fascinating paradox. While SMBs are increasing their marketing budgets, their confidence in the effectiveness of those dollars is simultaneously plummeting.
