My Courses
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Nike Still Wins Athletic Apparel in ChatGPT. Puma Just Lost 23 Points.
A first look at AI search visibility for the world’s leading athletic apparel brands. May 2026 data.
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Docusign Unveils AI Assistant and Agents to Power the Next Era of Agreement Work
The Intelligent Agreement Management platform helps teams close deals, hire faster, and reduce risk by connecting contract workflows across the business
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Yesterday’s Marketing Technology & AI News | May 21, 2026
Yesterday was not a typical news day for marketing technology — it was Google Marketing Live, and the volume and scope of announcements signal a structural shift in how marketing infrastructure is being rebuilt around AI agents. But before Chief Marketing Officers (CMOs) get swept up in the excitement, a clear-eyed read of what actually…
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Expert Mode: Why Your Marketing OS Needs a Reboot in the Age of AI with Moburst CEO Gilad Bechar
The new central question is no longer “How do we rank?” but “How do we become the definitive answer?” This isn’t a semantic shift—it represents the emergence of a new operating system for marketing, where Generative Engine Optimization (GEO) plays a key role. AI-powered answer engines like ChatGPT, Gemini, and Perplexity don’t just crawl a…
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Moburst CEO Gilad Bechar on winning in the age of AI-driven discovery
Today, we’re going to talk about the significant disruption AI is causing not just to marketing tactics, but to the very foundation of how customers discover and interact with brands. This isn’t about a new channel to manage; it’s about the emergence of a new operating system for marketing, one that demands a move from…
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Why Your Favorite Cafe Is Starting to Feel Like Your Office
Walk into almost any cafe on a weekday morning, and you’ll notice something pretty quickly. Half the tables have laptops on them; someone in the corner is clearly on a work call; there’s a charger plugged into nearly every available outlet; and the person next to you just ordered their second coffee without ever looking…
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Zappi: Defining the Future of Advertising in AI Assistants: Insights for Enterprise Leaders
Lines in the Sand, by Zappi Research, surveyed early adopters—the leading edge of consumer behavior—to provide essential guidance for senior marketing and CX leaders. Their findings offer concrete insights into where consumers will and will not accept advertising within these emerging platforms.
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Salesforce: Agentic AI Reaches Tipping Point: Elevating Customer Satisfaction and Reshaping Service Operations
New research from Salesforce’s “State of Service: AI Agents Edition” highlights that AI service agents are not merely improving operational efficiency; they are significantly enhancing customer satisfaction. This evolution demands a strategic approach from senior marketing and CX leaders, focusing on governance, data readiness, and workforce adaptation to fully leverage AI’s transformative power.
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When AI Meets the Physical World: Hardware, Bionics, and Supercomputing Shaping the Future of Enterprise
For the past few years, the corporate conversation surrounding Artificial Intelligence has been largely confined to software, screens, and browser windows. From generative copy and automated workflows to predictive customer analytics, enterprises have focused on digital-first implementation. However, a major paradigm shift is underway. The next frontier of innovation lies in Physical AI—the intersection where…
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Brand Visibility for Agentic Commerce: A Diagnostic Framework
Most brands are still optimizing for the wrong reader. The work that earns attention from a human shopper — narrative, design, persuasive merchandising — is largely invisible to the system that now determines whether the brand reaches that shopper at all. The Brand Visibility for Agentic Commerce (BVAC) Framework is a diagnostic for the surface…
