My Courses
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Expert Mode: When Everyone Has the Same AI Tools, What Makes a Brand Feel Like Itself?
What’s left to set a brand apart once every competitor is running the same models, drafting with the same tools, and promising customers the same speed?
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XR Launches XR ONE, the First Platform Connecting Every Stage of Advertising Operations
New research shows marketers are producing more with less, overshooting budgets and underusing creative assets – all challenges XR ONE™ is built to solve
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Marketing’s advantage has shifted to the handoff from insight to action. Martech Futurist | July 15, 2026
Reposted from GregKihlstrom.com: Recent research across Forrester, Gartner, and adjacent CX coverage converges on the same seam. Adoption has stopped being the variable that separates leaders from the field. Roughly nine in ten organizations are piloting or running AI in some form, and the number keeps climbing across every function that measures it.
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Marketing Technology & AI News | July 15, 2026
Yesterday’s press releases tell a story that vendor headlines obscure: marketing organizations are being asked to run faster on infrastructure that was never built for the speed AI now demands. The pattern across Monday’s announcements is consistent — AI capabilities are outpacing the data ownership, governance, and integration models that make those capabilities reliable. Supermetrics’…
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HubSpot CMO Kipp Bodnar on brand discovery in an age of AI search
HubSpot CMO Kipp Bodnar on brand discovery in the age of AI search. How Answer Engine Optimization, off-site citations, and unified customer data reshape marketing.
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Radial: Driving Omnichannel Growth: Why B2B Fulfillment Defines Brand Success
Why B2B Fulfillment Matters for Modern Brands, a research report by Radial explores the critical role of B2B fulfillment in supporting omnichannel strategies, detailing key challenges, critical performance indicators, and the strategic importance of robust logistics partnerships.
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Banco do Brasil Embeds Agentic AI into Core Workflows to Strengthen Relationship Banking and Customer Engagement
Deployment of NiCE Copilot enables relationship managers and banking teams to deliver more personalized, efficient, and compliant service at scale
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The Harris Poll: The Pet-Centric Consumer: Strategic Imperatives for Enterprise Engagement
State of Pets, a July 2026 study by The Harris Poll reveals that this shift is influencing consumer priorities, financial decisions, and expectations of businesses and public policy. For senior marketing and CX leaders, understanding these dynamics is critical for developing relevant products, services, and engagement strategies that resonate with a growing and highly committed…
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WiseStamp’s “In The Eyes of The Customer” Report Reveals that Branded Email Signatures Receive Double the Total Fixations of Unbranded Email Signatures
Research shows that email signatures significantly increase reader confidence and trust
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WiseStamp: Beyond the Footer: Activating Email Signatures for Enterprise Trust and Engagement
WiseStamp’s report, In the Eyes of the Customer: What Eye-Tracking Heat Maps Reveal About Attention, Trust, and Brand Impact in Email Signatures, examines how senior marketing and CX leaders can leverage these insights to elevate their organization’s digital communication strategy.
