My Courses
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Taming the Paradox of Choice in High-Consideration E-Commerce
The paradox of choice is not a new concept, but its impact is amplified in the digital realm, where a customer is just one click away from being overwhelmed and abandoning their cart, or worse, their entire journey. The challenge for today’s marketing leaders is not simply to present options, but to architect a journey…
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Yesterday’s Marketing Technology & AI News — April 10, 2026
Yesterday’s wave of announcements across marketing technology, agentic AI, and e-commerce infrastructure signals something more consequential than a typical product cycle: the customer journey is being restructured around AI agents as active participants — not just assistants. For CMOs, the strategic question is no longer whether to adopt AI, but which layer of the emerging…
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Start designing for the agent journey. Martech Futurist | April 11, 2026
The CMO role is being redefined in real time. This week, Oracle embedded AI agents into marketing command centers, Visa built infrastructure for AI agents to complete purchases autonomously, and OpenAI announced plans to become a $2.5B advertising platform by year’s end. These go beyond incremental updates to structural shifts in how marketing operates.
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Expert Mode: From Digital Storefront to Business OS: The Website’s Evolving Role in Global Expansion
As brands scale globally, the static storefront of yesterday is evolving into a dynamic, intelligent operating system for the entire business. It’s becoming the central nervous system that connects inventory, customer service, global payments, and even our visibility on the emerging frontier of AI-powered search. This isn’t just about a facelift or a new CMS.…
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#841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX
Today, we’re going to talk about moving beyond the hype of AI in customer experience. We’ll explore how to ground an AI strategy not in the technology itself, but in the real, human moments that define a brand, and discuss why empowering your frontline team might be the most critical, and overlooked, component of a…
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Validity: Navigating the 2026 Email Deliverability Landscape: Strategic Imperatives for CX and Marketing Leaders
The Validity 2026 Email Deliverability Benchmark Report provides a comprehensive analysis of global inbox and spam placement rates, offering critical insights into performance during 2025 and actionable strategies for 2026. This report, based on trillions of data points from Validity’s exclusive data network, underscores that email deliverability is no longer solely an IT concern; it…
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Adeptia Makes Integrations AI-Observable with Adeptia Automate 5.2
New release of AI-Native Intelligent Data Automation™ platform includes MCP server, enabling AI assistants and users to query and diagnose integration challenges in real time
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Liferay Introduces Headless CMS to Modernize Digital Content Management
New offering centralizes content, delivers in-context analytics, and enables delivery across channels
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AMPD CREATES FIRST TO MARKET FRICTIONLESS SHOPPER JOURNEY WITH THE LAUNCH OF AGENTIC SHOPPABLE MEDIA
New Agentic Solution Boosts Traffic, CX, and Sales Velocity Through Agentic Shopper-to-Retailer Matching
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Callan Consulting: AI’s Pervasive Impact on Marketing: Strategies for Enterprise Leaders in 2026
A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply embedded within marketing organizations, driving significant productivity gains and reshaping strategic priorities. This shift necessitates that senior marketing and CX leaders refine their governance frameworks, measurement strategies, and talent development initiatives to harness AI’s full…
