My Courses
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CMSWire: Implementing Customer Journey Orchestration With an Agile Approach
This article was written for CMSWire by Greg Kihlström. With competitive pressures mounting and customer expectations continually rising, organizations are under constant pressure to provide personalized and seamless experiences to their customers across various touchpoints.
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#681: Building a cohesive brand while personalizing every message with Emily Ward, Turnitin
Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent more than 15 years in the education space, shaping marketing strategies for institutions under the Laureate Education network, leading global marketing at Anthology (formerly Blackboard), and now overseeing the…
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Expert Mode: Why Shoppable Video and Immersive Commerce Are Reshaping E-Commerce Faster Than You Think
What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking outdated. A new standard is emerging, driven by shoppable video, immersive technology, and AI-fueled personalization. It’s not just about making online shopping better. It’s about making it feel completely different.
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Optimove Blog: How Customer Journey Orchestration Changes Your Marketing Approach
This article was written by Greg Kihlström for the Optimove blog. Explore the Contrast between Journey Orchestration and Traditional Campaigns and the Mutual Advantages for Brands and Customers
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Topsort Launches Three New Product Offerings, Toppie, Top Optimizer & Privacy-Friendly In-Store Journey
At its first-ever annual event, Topsort announces the launch of Toppie, a sponsored listings ad exchanger, Top Optimizer, an AI toolkit, and In-Store Journey, which captures brick-and-mortar signals
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AI and brand reputation requires a careful balance
A new study by the Global Risk Advisory Council has identified AI misuse as the number one risk factor for brand reputation. Miruna Dragomir, CMO at Planable and a respected voice in social media marketing, explains what this means for consumers and the content they engage with daily.
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Colossyan Report Reveals AI Avatars Revolutionizing Work, Education and Everyday Life
Ninety-one percent of U.S. workers believe artificial intelligence (AI) avatars can enhance productivity and efficiency at work and 88% see the potential for AI avatars to create more knowledgeable workers by providing instant access to information. This is according to the Colossyan State of AI Avatars Report, which explores the impact and future potential of…
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#680: Agile is about more than velocity, with Gabrielle Wieczorek
Today’s guest believes data may be the most underused lever for agility in large organizations. Gabrielle Wieczorek is a Scrum Master and Certified Agile Coach and a speaker at the upcoming Online Scrum Masters Summit, where she brings over 14 years of experience blending agile frameworks with data science, analytics, and stakeholder trust-building.
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Lessons Learned from Adopting AI in Marketing and Customer-Focused Roles
Artificial Intelligence is reshaping marketing and customer-focused roles, offering unprecedented opportunities for businesses. We asked 18 thought leaders about their key lessons learned from successfully integrating AI into their strategies. Discover how to effectively balance AI’s efficiency with human expertise, personalize ethically, and strengthen customer-focused approaches in this rapidly evolving landscape.
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CustomerThink: Are Messaging Apps the New Email? Rethinking Your Direct Engagement Channels with Customers
With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging apps to create better engagement, with a recent survey of marketing executives showing that 43% of marketing executives planning to leverage more instantaneous messaging methods.
