My Courses
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MarketCast Appoints New Executive Leadership Team to Accelerate Company Transformation and Launch Total Effect
In a bold move signaling the next era of innovation in technology and AI-driven advertising effectiveness, MarketCast today announced the appointment of Lana Busignani as Chief Executive Officer, Paul Shortley as Chief Revenue Officer, and Kerel Cooper as Chief Marketing Officer.
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Uber Advertising Launches Uber Intelligence, a New Way for Brands to Learn from Real-World Behavior, Powered by LiveRamp
Based on Uber’s millions of monthly users across Uber mobility and delivery, marketers can now get aggregated insights into how people move, live, and order enabling smarter decisions for reaching the right audiences on the Uber Platform.
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Shopline and That Funny Agency Partner to Help Small Businesses Regain Control of Their Ecommerce Operations
Singapore-Based Commerce Platform Formalizes U.S. Partnership to Support Retailers Seeking Lower Costs, Simpler Workflows and a Stronger Path to Growth
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Expert Mode: Triangulating Truth in an Age of Signal Loss
For CMOs and other marketing leaders, the promise of a single source of truth has always felt just over the horizon. Yet, with each passing year, that horizon seems to be receding into the distance like a mirage. The challenge is no longer a lack of data; it’s a deluge.
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From AI-powered social engineering to more dangerous ransomware: Key cybersecurity threats to businesses in 2026
Our expert says AI-powered social engineering and AI-enabled malware, an increase in ransomware attacks, web-based attacks, and insider threats will be the main business cybersecurity concerns in 2026
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Expert Mode: Why Your Next Big Brand Play Might Be on the Street Corner
In the relentless pursuit of growth, the enterprise marketing playbook has become remarkably consistent. We are armed with sophisticated AI models, programmatic advertising platforms, and an ever-expanding arsenal of MarTech solutions designed to optimize every click and impression. The prevailing logic is one of scale, efficiency, and technological superiority.
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#782: Salesforce Marketing Cloud CMO Bobby Jania on the end of “Do Not Reply” marketing
Today, we’re going to talk about the end of an era: of one-way, impersonal, “do not reply” marketing. We’ll explore the shift from siloed campaigns to unified, real-time conversations, and what it takes to empower every single employee, from sales to service, to be an extension of the marketing team to build trust and drive…
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Centralized PR Is Dead—Decentralized Amplifiers Are Now Driving Market Power
The era of the “corporate megaphone” is dead. For decades, traditional public relations relied on a centralized command center: a small group of executives crafting sanitized messages to be broadcast from the top down.
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Xactly Unveils New AI Agents to Transform Incentive Compensation Management and Optimize Go-to-Market Strategy
Built on the Xactly Intelligent Revenue Platform, Incent AI Agents use two decades of proprietary data to drive smarter revenue growth
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The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation, creating seamless customer journeys, and responding to market shifts with a nimbleness that borders on clairvoyance. Yet, we are often tethered to technology stacks that resemble a geological cross-section, with layers of legacy systems, undocumented processes, and business logic locked…
