My Courses
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Kustomer Launches “Kustomer AI – Signals” to Turn Customer Intelligence Into Real-Time Action Across the CX Stack
“Kustomer AI – Signals” surfaces real-time customer context, sentiment, and escalation risk directly to reps and managers before they engage, closing the gap between CX visibility and action. Available now natively in the Kustomer platform and on Zendesk
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Five9 Appoints Jay Lee as Chief Marketing and Growth Officer
Experienced GTM and analytics leader to unify marketing, data, and revenue strategy to accelerate AI-driven CX innovation
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CustomerThink: Where is the Customer in Agentic Commerce?
This article was written by Greg Kihlström for CustomerThink. When purchases are made on behalf of customers without them ever seeing your carefully crafted display ad or landing page before the sale, what is the role of your brand in the transaction? This is an immediate question to consider as we are witnessing the shift…
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Yesterday’s Marketing Technology & AI News | April 6, 2026
Yesterday’s news paints a picture that is simultaneously exciting and cautionary for CMOs. The dominant theme is that AI is arriving unevenly, and the organizations that will benefit are those that pair adoption with governance, not just speed. On the e-commerce side, two announcements illustrate divergent but complementary trends.
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#839: Medallia’s Courtney Shealy on moving contact centers from cost center to strategic asset
Today, we’re going to talk about transforming the contact center from a reactive, cost-focused operational hub into a proactive, strategic engine for growth. We’ll explore how to unlock the wealth of insights from customer interactions to drive innovation, create more empathetic experiences, and deliver tangible value across the entire enterprise. To help me discuss this…
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Expert Mode: Balancing the Human Touch and AI to Cure Choice Paralysis
We’ve spent the better part of two decades optimizing for efficiency, reducing friction, and A/B testing our way to incremental gains. We’ve given consumers more choice than ever before, and in doing so, we’ve inadvertently turned the joy of discovery into the chore of decision-making. This phenomenon, often clinically labeled “choice paralysis,” is more than…
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Yesterday’s Marketing Technology News | April 3, 2026
The most consequential pattern across yesterday’s news is the acceleration of agentic AI from concept to commercial product.
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Expert Mode: The 360-Degree Brand: Thriving at the Intersection of Media and the Creator Economy
The once-clear lines separating a brand, a publisher, and a creator have become increasingly, and perhaps permanently, blurred. This isn’t a future-state problem; it’s the operating reality. Success is no longer defined by winning a campaign cycle but by building a resilient, multi-faceted media ecosystem that earns, rather than interrupts, audience engagement.
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Yesterday’s Marketing Technology News | April 2, 2026
Let’s stop saying agentic AI is arriving. It’s already here. But the gap between vendor capability claims and organizational readiness to deploy them is widening, not closing. Yesterday’s press releases collectively reveal five structural tensions that define what is actually happening in marketing technology right now.
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#838: BrandShield CEO Yoav Keren on the dark side of digital engagement
Today, we’re going to talk about the dark side of digital engagement, including the rapidly growing threat of brand impersonation, counterfeit goods, and AI-driven scams that target the customers marketers work so hard to attract. This isn’t just an IT security issue; it’s a fundamental threat to customer experience, brand trust, and revenue. To help…
