My Courses
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Bombora Expands B2beacon™, Establishing a New Standard for B2B Campaign Measurement
B2B Identity-Powered, Log-Level Campaign Measurement Delivers Unprecedented Visibility and Accuracy Across Eight Leading Ad Platforms
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SupportNinja: Beyond the Surface: CX Trust Signals and Friction Points in Enterprise E-commerce
Optimizing the customer experience (CX) is a continuous imperative for large enterprises operating in competitive e-commerce landscapes. While strategic initiatives often focus on front-end aesthetics and broad marketing campaigns, the …
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#810: Bynder’s Luke Roberts on brand and content governance in a 1:1 omnichannel world
Today, we’re going to talk about the content paradox facing modern enterprises. While the demand for personalized, omnichannel experiences is causing content creation to accelerate at an unprecedented rate, the systems to manage, govern, and measure its impact often can’t keep up. We’ll explore how to turn this content chaos into a competitive advantage, the…
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Expert Mode: Curing AI Amnesia with a Shared Context
This “AI sprawl,” as some have begun to call it, presents a fundamental challenge for marketing leaders. We invest in sophisticated technology to build relationships and foster loyalty, yet our own systems often operate with a debilitating case of amnesia, starting fresh with every new interaction. To deliver on the true potential of AI, we…
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Expert Mode: Beyond the Logo Wall: Architecting Partner Programs for Real Revenue
We’ve all seen them: the sprawling partner pages adorned with dozens, sometimes hundreds, of company logos. They’re meant to convey scale, credibility, and a robust ecosystem. Yet, as marketing leaders, we know the unspoken truth behind many of these digital walls. A significant portion of these partnerships are what could be called “paper partners” or…
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Ad Agencies vs the Algorithm: Is AI About to Take Over Advertising?
AI can generate and optimize ads at scale, but human strategy, brand guidance, and emotional insight remain essential to ensure campaigns connect and perform.
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Visa: From Automation to Autonomy: Ushering in the Era of Agentic Commerce
According to Visa’s From Automation to Autonomy: How Agentic AI is Revolutionizing Payments report, the payments industry is on the cusp of a profound transformation, moving beyond traditional automation to an era of true autonomy driven by Agentic Artificial Intelligence (AI)
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MuleSoft: Integrating Intelligent Automation: Strategies for Agentic Transformation in the Enterprise
The 2026 Connectivity Benchmark Report by MuleSoft, with insights from Deloitte Digital, reveals that despite widespread adoption, significant architectural and governance challenges persist, threatening to undermine the full potential of these initiatives. Success hinges on a robust data integration strategy and a comprehensive governance framework.
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#809: Jacquard Chief Product & Growth Officer Toby Coulthard on sounding verifiably human in an AI world
Today, we’re going to talk about a paradox at the heart of modern marketing. Generative AI has promised unprecedented scale and personalization, but for many, it’s delivering a sea of sameness where brand voice gets lost. We’ll explore how to break free from this generic output, moving from a reactive “test and learn” model to…
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Open World CX: Customization Beats Personalization When You Need Customers to Stick
Personalization is what you infer. Customization is what customers choose. If you want durable engagement, treat preferences as a first-class product surface, not a settings page nobody trusts.
