My Courses
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An alternate definition of priority
Let’s face it, knowing that something is strategically important, timely, or impactful matters, but it’s not the whole picture. If it were, I wouldn’t have written a whole book on the topic. The fact of the matter is, we’re simply not getting enough impactful, timely, and worthy-of-priority work done. That’s what I explore in much…
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#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse
Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We’ll dive into how Large Emotion Models (LEM) are revolutionizing consumer engagement and delivering impressive marketing results.
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CMSWire: Retail Media Boom Comes With a Customer Loyalty Price Tag
This article was written by Greg Kihlström for CMSWire. How do retailers maximize their retail media inventory and incremental revenue while creating a better shopper experience and greater brand trust?
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CallRail Enhances Messaging Capabilities to Convert More Leads
CallRail, the lead engagement platform, today announced the release of new messaging and mobile app capabilities to enable quicker lead response times 24/7 and on-the-go. With these enhancements, CallRail is enabling businesses to better and more seamlessly engage with their leads through their preferred channels while improving response times and giving them the flexibility to keep their finger on…
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CMSWire: The Growing Role of AI in Experience Management
This article was written by Greg Kihlström for CMSWire. AI tools are changing how brands engage with customers. They drive more personalized experiences and improve efficiency across the entire journey.
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AI adoption gains momentum, but human ingenuity still leads the way according to new 2025 Cella Intelligence Report
Cella by Randstad Digital announced the release of its 15th industry benchmarking evaluation today, the Cella Intelligence Report. It offers a look into the state of in-house creative operations, incorporating the survey responses of hundreds of creative and marketing professionals across 25 industries. The 2025 report highlights a pivotal year for AI experimentation, in-house agency…
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CustomerThink: Increasing customer engagement through the power of participation
This article was written by Greg Kihlström for CustomerThink. To stand out in today’s competitive marketplace, brands need to go beyond just offering a high-quality product or service. To truly connect with your customers, you need to create an emotional bond that goes deeper, and utilizing a customer journey orchestration approach can be incredibly effective…
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Transmission launches dynamic content engine to harness the evolving B2B buyer’s journey
The new content experience redefines B2B marketing through a proprietary blend of human expertise, insights and AI power to deliver faster, more personalized brand content in days, rather than months
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#677: Why thought leadership is more important than ever with Benjamin Shapiro, host of the MarTech Podcast
If content rules, why does it feel like there are 100,000 royal families? In a world drowning in blog posts, videos, and AI-generated everything, content has never been more abundant—or more commoditized. So how do brands cut through the noise? Today’s guest has a few thoughts on that—and more.
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MarTech: Driving growth through data: Optimizing the purchase stage
The following article was written for MarTech by Greg Kihlström. Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. This article series explores this challenge and opportunity across the customer journey.
