My Courses
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Expert Mode: Why Your Marketing Funnel Is Lying and What to Do About It
For decades, the marketing funnel has been a cornerstone of our practice. It provided a simple, elegant model for understanding how a nameless prospect becomes a known customer. We built dashboards, designed campaigns, and structured entire teams around its linear logic. It gave us an operating model, a common language to discuss progress from awareness…
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Infobip Acquires SocketLabs to Expand Its Enterprise Email Infrastructure
Acquisition brings nearly two decades of email expertise, vendor-agnostic observability, and intelligent routing capabilities to Infobip
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Context now decides what your AI-enabled stack costs and whether it works. Martech Futurist | July 9, 2026
From Greg Kihlström’s Martech Futurist blog. For two years the marketing conversation treated the model as the prize. Buy access to the best one, wire it into a workflow, wait for the returns. The research surfacing now moves the argument somewhere less comfortable. The model has become the assumed part. What separates spend that pays…
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Cresta Launches Training Simulator, Using AI Agents to Provide Dynamic Training to Human Agents
Simulated customers powered by Cresta’s AI Agent technology let agents practice conversations grounded in real conversation data to decrease onboarding time, improve employee retention, and increase agent performance.
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Yesterday’s Marketing Technology & AI News: July 11, 2026
Martech news July 10, 2026: Tec-Do brings advertisers into ChatGPT Ads, Omneky opens an MCP ad-creative server, Sprout Social joins Gartner’s first social MQ.
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Expert Mode: Beyond the Prompt: Agentic AI and the New Era of Marketing Orchestration with Pega’s Tara DeZao
The next evolution isn’t simply about creating more content faster. It’s about building an intelligent, autonomous system that can execute complex marketing tasks from end to end. This is the domain of agentic AI. It represents a fundamental shift from using AI as a discrete tool for a specific task to deploying it as an…
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AI investments chase easy money, but end customers want more. Martech Futurist | July 10, 2026
The AI-in-marketing story spent two years as a forecast. They have started producing tangible takeaways, and they point away from where most of the money has gone. Gartner found customers are three times more likely to resolve a service issue with a third-party tool like ChatGPT than with a company’s own chatbot, and that the…
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Beyond Mentions: How AI Conversational Context Shapes Brand Recommendations
Your AI Visibility Metrics Are Lying to You: How Conversational Context Shapes AI Responses, Demand-Genius research indicates that in B2B buyer journeys, only 16% of AI responses directly cite a brand, with a 0% citation rate observed during early awareness and consideration stages.
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Stibo Systems and CommerceIQ partner to close the gap between product data and retail sales
Stibo Systems, the largest independent provider of master data management (MDM) and the company behind the trusted intelligence platform, is partnering with CommerceIQ, the agentic AI platform for digital commerce, to help brands turn accurate, well-managed product content into stronger performance on retailer sites.
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Yesterday’s Marketing Technology & AI News | July 10, 2026
Martech news July 9, 2026: Multiply launches 10 Minute ABM, Workato adds Agent Guardrails, IBM Bob gains cost analytics, Observe.AI tops the CMP Prism.
