My Courses
-
Forbes: Components Of A Culture Of Continuous Improvement
This article was written by Greg Kihlström for Forbes Agency Council. Building agility into your team’s approaches can help your organization adapt to fast-changing conditions from within or even external ones. A key part of this that has benefited many of my consulting clients over the years is prioritizing a continuous improvement culture.
-
#260: Employee Understanding: A Three-Pillar Framework for Designing a Great Experience and Driving Business Success
Annette Franz discusses her book on employee experience and emphasizes the connection between employee understanding and business success. She provides insights on culture, listening, and empathy as vital components for creating a positive workplace…
-
#742: Making frictionless payments a reality with Peter Galvin, NMI
Today we’re going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform providers need to take the in-app payment shift seriously. To help me discuss this topic, I’d like to welcome Peter Galvin, Chief Marketing Officer at NMI.
-
Expert Mode: Building Trust and Community in the Infant Formula Market
Consumer trust, once a given for established brands, has eroded due to recent events, opening the door for new players to redefine the category.
-
Expert Mode: Building Marketing Organizations from the Ground Up
Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities. It requires not only a deep understanding of marketing principles but also a knack for evangelism, education, and fostering trust within an organization.
-
MarTech: B2B marketers have a chance to close the small business confidence gap
This article was written for MarTech by Greg Kihlström. SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step in with clear, data-driven solutions.
-
#741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency
Today, we’re going to talk about navigating the evolving PR landscape and how AI is impacting communications strategies, particularly in the realm of influencer marketing and brand reputation. To help me discuss this topic, I’d like to welcome Jeff Hahn, Principal at Hahn Agency, and author of the book Breaking Bad News: 12 Essential Crisis…
-
Swap Unveils Agentic Infrastructure, Transforming the World Of Commerce
An Early Adopter of Agentic AI, Swap Offers AI-Native Commerce Experience and Solutions to Streamline Operational Planning
-
Zales Taps WunderKIND Ads to Unlock Full-Funnel Performance on CTV
Programmatic Pause Ads on Xumo Play Boosted Brand Awareness & Delivered 276% Lift in QR Code Scans For The Jewelry Brand
-
#154 How Political Extremes Shape Customer Loyalty and Brand Evangelism
What drives customers to cling fiercely to a brand, even when it means paying more or overlooking problems others wouldn’t forgive? Is our political identity quietly fueling a new kind of “super loyalty” that’s transforming customer behavior,…
