Agile Brand Guide Listings
Agile Brand Guides
By Greg Kihlström
#1 Amazon Best Seller: In this first Agile Brand Guide, Customer Data Platforms are explored and demystified. The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers by Greg Kihlström is now available in print as an ebook.
By Greg Kihlström, with a Foreword by Mark Smith, PhD, SVP of Digital Experience, CSG
#1 Amazon Best Seller: In this second Agile Brand Guide, Customer Journey Orchestration Platforms are explored and demystified. The Agile Brand Guide to Customer Journey Orchestration also features a foreword by Mark Smith, SVP of Digital Experience CSG.
By Greg Kihlström, with a Foreword by Jascha Kaykas-Wolff, President at Lytics
#1 Amazon Best Seller: Applying Agile principles to your marketing efforts can bring increased focus, productivity, and generate better results. Putting it into practice, however, takes a knowledge of both the fundamentals as well as what it takes to truly implement Agile in your enterprise.
By Greg Kihlström, with a Foreword by Carlos Manalo, Co-CEO, Office of Experience
#1 Amazon Best Seller: With technologies like ChatGPT and other artificial augmentation, as well as other predictive tools for analytics and orchestration, what approach should marketers take in order to provide great customer experiences, creating the greatest efficiencies, and keeping ahead of the competition?
By Greg Kihlström with a Foreword by Anthony Coppedge, Business Agility Lead, Digital Sales at IBM
Coming May 2023: Applying Agile principles to your marketing efforts can bring increased focus, productivity, and generate better results. Putting it into practice, however, takes a knowledge of both the fundamentals as well as what it takes to truly implement Agile in your enterprise. This 2-part series will tackle all of this and more.
By Greg Kihlström
Coming June 2023: Using marketing technology to reach potential and current customers is no longer optional. Brands must continue to find ways to provide more relevant, personalized experiences to their customers, while gaining a better understanding in order to continuously improve. Additionally, marketing teams must keep up with the pace to create personalized content variations, understand attribution in an omnichannel environment, and ensure they are staying one step ahead of both the competition and customer expectations.