MarTech, CX, and Leadership Books
Discover our best-selling marketing technology books that explore the areas of martech that leaders—and aspiring leaders—need to master
Whether it is the internationally best-selling The Agile Brand Guide® book series of marketing technology books, or Greg Kihlström’s House of the Customer series, our books provide marketers with the ideas and insights they need to lead their brands towards the North Star of a 1:1 omnichannel personalized customer experience of the future.
The Agile Brand Guide®: Digital Asset Management
The Marketer’s Guide to Digital Asset Management. In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer’s strategy. This is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today’s...
The Agile Brand Guide®: Digital Experience Platforms
Foreword by Rupali Jain, Chief Product Officer at Optimizely
Digital Experience Platforms (DXPs) enable marketers to create more engaging digital experiences on mobile and desktop devices, and form a core part of a brand’s marketing technology infrastructure. While customers interact with brands on a multitude of channels, an organization’s website...
The Agile Brand Guide®: Customer Data Platforms
The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It is becoming increasingly difficult to determine how to approach marketing technology growth in the best and most relevant way.
The Agile Brand Guide® series is created to help marketers...
The Agile Brand Guide®: Customer Journey Orchestration
Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and purchases over time. Consumers’ demands for more consistency in the way that brands communicate with them, combined with the increase in channel switching between devices and...
The Agile Brand Guide®: Generative AI
While there is a lot of conversation around artificial intelligence (AI) and its potential applications in marketing and customer experience, there are still more question than answers around how to use it effectively. Within this realm, Generative AI tools that create text, images, or even music and videos are increasingly...
The Agile Brand Guide®: Conversational Marketing
Foreword by Jamie Adams, Chief Revenue Officer at Scorpion
While it would be great if brands could provide every customer with their own personal concierge during the buying and post-purchase journey, for enterprise organizations this simply isn’t possible. Instead, it is incumbent on brands to provide multiple ways to give...
