MarTech, CX, and Leadership Books
Discover our best-selling marketing technology books that explore the areas of martech that leaders—and aspiring leaders—need to master
Whether it is the internationally best-selling The Agile Brand Guide® book series of marketing technology books, or Greg Kihlström’s House of the Customer series, our books provide marketers with the ideas and insights they need to lead their brands towards the North Star of a 1:1 omnichannel personalized customer experience of the future.
The Agile Brand Guide®: Conversational Marketing
Foreword by Jamie Adams, Chief Revenue Officer at Scorpion
While it would be great if brands could provide every customer with their own personal concierge during the buying and post-purchase journey, for enterprise organizations this simply isn’t possible. Instead, it is incumbent on brands to provide multiple ways to give...