Exploring the MarTech & CX Landscape
“The Evolution of Messaging: Exploring Consumer Motivation and Behavior in the Age of RCS” provides a data-driven blueprint for messaging performance and growth
OPPO, a leading global smart device brand, today announced a deeper collaboration with Google to redefine personalized and secure mobile AI, focusing on personalized AI capabilities, AI model deployment, and AI privacy. Through this technical cooperation, OPPO aims to deliver more intuitive, secure, and comprehensive mobile AI experiences to users worldwide.
Procurement plays a vital role in ensuring businesses can secure the goods and services they need to operate efficiently and effectively. However, the procurement services industry faces unique marketing challenges. Many perceive procurement as a mere checkbox exercise or a source of corporate red tape. This perception overlooks the strategic importance of procurement in driving cost savings, ensuring supply chain resilience, and enabling overall value for organizations.
Today, we’re going to talk about how advanced AI is transforming retail media networks, enabling more targeted, personalized, and ultimately, profitable campaigns.
To help me discuss this topic, I’d like to welcome, Jeff Baskin, Chief Revenue Officer at Eagle Eye. Jeff, welcome to the show!
Is it possible to deliver life-changing news—with compassion—without sacrificing precious time or the physician’s own well-being? It’s a burning question for healthcare professionals everywhere, and the impact of getting it right goes far…
The retail landscape has undergone a seismic shift in recent years, driven by evolving consumer expectations and accelerated by the pandemic. Customers now demand seamless experiences, instant gratification, and personalized interactions. For brands, this means rethinking traditional approaches to fulfillment and recognizing its crucial role in shaping the overall customer experience.
Today, we’re going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant.
Today, we are recording live at MAICON – the Marketing AI Conference – in Cleveland, Ohio, and we’re going to talk about a concept that’s moving from science fiction to strategic planning: agentic commerce. This is the world where AI agents don’t just help us, they act for us. On one hand, brands are using internal agents to optimize their own operations. But the more disruptive side, and our main focus today, is when consumers deploy their own AI agents to research, negotiate, and purchase on their behalf. This shift could fundamentally change everything from marketing and branding to the very nature of e-commerce.
Reimagined workflow design puts agentic AI front and center across all marketer use cases
The new research paper, written by Yaniv Markovski, formerly of OpenAI, Aviram Roisman, Quack CTO and Co-Founder, and Doron Pryluk, Quack COO, outlines how AI will transform every layer of customer support, success, and experience, ushering in a completely new paradigm for how companies serve their customers by mid-2028
