Home » Archives for Agile Brand Guide
In software development, transparency has emerged as a critical factor in enhancing efficiency and productivity. As organizations increasingly rely on complex codebases and collaborative teams, understanding the intricacies of software creation becomes paramount. The recent discussions surrounding generative AI and its impact on software development underscore the importance of transparency, particularly in relation to tools that facilitate coding practices. By examining the role of transparency in software development, we can identify how it fosters collaboration, accountability, and ultimately, improved outcomes.
Sitecore®, a global leader in digital experience software, today announced more than 250 market-leading innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Highlights include big advances in Sitecore Stream AI capabilities and key solutions – all designed to empower marketers to build and deploy standout digital customer experiences.
The demand for personalized experiences is at an all-time high. Consumers increasingly expect brands to understand their preferences and deliver tailored content, products, and services. However, this desire for personalization must be balanced with growing concerns about data privacy. Striking this balance is crucial for brands aiming to foster trust and maintain customer loyalty while also driving business success.
Joining us today is Jeremy Flynn, Senior Vice President of Data Products & Strategy at Clear Channel Outdoor. Jeremy is at the forefront of innovating out-of-home (OOH) advertising, helping brands navigate modern marketing challenges by enhancing the value of their media investments. With a deep understanding of privacy-conscious solutions, audience targeting, and brand safety, Jeremy’s insights are vital for brands looking to thrive in today’s evolving ad environment.
Worldwide Business Research (WBR), the team behind the globally renowned eTail events, is thrilled to announce the launch of its podcast, eTail Unplugged. Co-hosted by Kristin Schoenstein, Elizabeth Robillard, and Leo Martinez, the show brings exclusive insights, innovative strategies, and actionable takeaways from eCommerce leaders directly to professionals worldwide.
SAP today announced SAP Business Data Cloud, a groundbreaking solution that unifies all SAP and third-party data throughout an organization, providing the trusted data foundation organizations need to make more impactful decisions and foster reliable AI.
In today’s fast-paced digital environment, marketers are increasingly turning to artificial intelligence (AI) to streamline their processes and improve their overall effectiveness. The integration of AI into marketing strategies has the potential to revolutionize how teams collaborate and execute campaigns. However, the current landscape reveals a significant challenge: while 74% of companies are utilizing AI in their marketing efforts, only 12% are prepared to implement it at scale. This discrepancy highlights a critical need for a more centralized approach to AI tools and workflows.
In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that lasts—even when it comes to something as overlooked as board meetings? Today, we’re joined by Allison Capaldi, Senior Content…
The integration of technology into sales processes has become not just advantageous but essential in B2B marketing. As sales cycles lengthen and customer expectations grow, organizations face the challenge of finding the right balance between automation and human interaction. This balance is critical, as it can significantly impact customer relationships, brand perception, and ultimately, sales success.
In recent years, the conversation around artificial intelligence (AI) has evolved from a mere technological curiosity to a critical focal point in discussions about the future of work. As businesses grapple with the implications of AI integration, a prevailing narrative has emerged: the fear that AI will replace human jobs. However, this perspective overlooks a more nuanced and optimistic view—one that emphasizes collaboration over replacement. By embracing AI as a partner rather than a competitor, organizations can unlock new levels of productivity, creativity, and innovation.
