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The age of abundant data has arrived, yet many organizations find themselves drowning in information while struggling to connect with customers on a human level. This paradox, being “data rich but insight and action poor,” is a common challenge for businesses today. The sheer volume of signals, from website clicks to social media mentions, creates an overwhelming scenario where insights become outdated before they can be acted upon.
Today, we are here in New York City at Opticon25. We are going to talk about the growing role of AI for both marketers and consumers, how organizations can leverage an agentic platform to create better internal and external customer experiences, and how marketers can both do more with less while delivering exponentially greater value. To help me discuss this topic, I’d like to welcome Rupali Jain, Chief Product Officer and Kevin Li, SVP Product at Optimizely.
What if the real secret to customer loyalty and transformation isn’t just about great ideas, but about how you build consensus within your organization—before you make a single move? Too often, even the smartest strategies can get derailed by…
Today, Adobe announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and marketing campaigns. Powered by the Adobe Experience Platform (AEP) Agent Orchestrator, Adobe is also creating an AI platform for businesses to manage and customize agents from Adobe and across third-party ecosystems — ensuring agents can understand context, plan multi-step actions, refine responses and more.
Building a brand from the ground up is a daunting task for any marketing leader, but imagine doing so for a newly spun-off company with 90,000 employees across 60 markets. This was the challenge Maria Winans, CMO of Kyndryl, embraced following the company’s separation from IBM.
Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want, when and how they want it.
To help me discuss this topic and some of the recent announcements from Reka, I’d like to welcome Meenal Nalwaya, Head of Product at Reka.
Company future-proofs Optimizely One with major innovations to Optimizely Opal, including specialized AI agents, customizable workflows, and third-party integrations
Today, Algolia unveiled the Intelligent Data Kit, a new suite of tools that reimagines how organizations work with data—making it cleaner, smarter, and radically more useful.
New developer tools enable secure vibe coding, transforming employees into high‑velocity builders and creators and lowering the barrier to multi‑agentic AI deployment and app creation
SearchStax, Inc., the AI-powered Search Experience Company, today announced it has achieved the Leader position in the inaugural Site Search Software category from G2, the world’s largest and most trusted software marketplace.
