Exploring the MarTech & CX Landscape
The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a foundational principle for sustainable growth and success. Organizations that understand the intrinsic link between employee experience (EX) and customer experience (CX) are better equipped to foster loyalty, drive innovation, and maintain resilience in an ever-evolving market.
When you think of cameras in construction, do you see them as just security tools—or could they be the key to unlocking full jobsite intelligence?
Joining us today is Marca Armstrong, Chief Marketing Officer at Sensera Systems, a leader in jobsite intelligence solutions. Over the past decade, Sensera Systems has transformed how construction teams use visual technologies—not just for security, but for improving safety, efficiency, and project success.
Marca Armstrong has successfully launched and developed brands globally, driving incremental revenue and profits from the launch of new products. She is passionate about the use of technology and data to connect silos across an organization as a means to improve the customer experience and increase brand awareness. She holds a BA in International Relations from Mount Holyoke College and an MBA in International Business from the Thunderbird School of Global Management.
Sensera Systems: https://www.senserasystems.com
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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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Qualtrics positioned highest for Ability to Execute and furthest for Completeness of Vision in the Gartner Magic Quadrant for Voice of the Customer Platforms
The first go-to-market platform for sales and marketing teams; orchestrating AI agents, on-demand human experts, and real-time business intelligence.
The integration of artificial intelligence (AI) has become not only a competitive advantage but a necessity for survival. Retailers face the critical decision of whether to develop AI solutions in-house (“make”) or to purchase existing solutions from third-party providers (“buy”). This decision hinges on a variety of factors, including strategic priorities, resource availability, and the urgency of implementation. Striking a balance between making and buying AI solutions is essential for retailers seeking to optimize their operations and enhance customer experiences.
Welcome to One Amazing About Treasure Data, and their campaign that ran during Adobe Summit in March 2025. Today we’re talking with Mark Tack, CMO at Treasure Data and we are going to be talking about their Treasure Data CDP Trade-Up program campaign with us today.
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices, channels, and even physical locations, determining which strategies truly drive conversions can feel like a daunting puzzle.
For many brands, AI is revolutionizing customer experience, but with increased adoption comes widespread concerns about job displacement, ethical risks, and trust. Is AI truly enhancing human capabilities, or is it simply replacing them? And how can companies balance efficiency with responsibility in AI-driven CX?
Joining me today is Pasquale DeMaio, Vice President of Customer Experience Services at AWS.
The integration of Artificial Intelligence (AI) into various sectors has emerged as a transformative force. Particularly in the realm of software development, Generative AI (Gen AI) tools are being hailed as powerful allies that can enhance productivity, streamline workflows, and alleviate the burden of monotonous tasks.
This article was written by Greg Kihlström for CustomerThink. Despite the
hype, the statistics, and some high-profile case studies, many
customers—and companies—have had mixed experiences with their AI
implementation so far.
