Exploring the MarTech & CX Landscape
This article was written by Greg Kihlström for CMSWire. We’ve all been there (or at least most of us have). Your company’s massive new website project has just launched, and you’ve played a big role in getting it to this point. Now it’s time to relax and reap the rewards of a job well done and never think about your website ever again.
CallRail, the lead engagement platform, today announced a new integration with RingCentral, a global leader in AI-powered business communications, that empowers SMBs with enterprise-grade communication intelligence. Leveraging both companies’ expertise, the integration gives small businesses the power to have smarter conversations with unprecedented insights into marketing campaign performance and lead sources.
What if you could unlock executive buy-in—and real alignment—by channeling the breakthrough strategies of world-famous celebrities in your customer experience approach? In this episode of the Delighted Customers podcast, guest Ania Rodriguez flips…
Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand value and experience strategy.
Today, we’re going to talk about the evolution of customer loyalty and what brands need to do to keep up in a time when consumers have more choices, higher expectations, and less patience.
We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead…
Landing pages need to do a lot—and quickly. So how do you create a landing page that looks good, educates your customers, generates interest, and generates LEADS?
Welcome to One Amazing About Leadpages. Today we’re talking with Michael Sacca, CEO of Leadpages and he will be sharing one amazing thing about Leadpages’s Audience Insights with us today.
Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent more than 15 years in the education space, shaping marketing strategies for institutions under the Laureate Education network, leading global marketing at Anthology (formerly Blackboard), and now overseeing the global marketing strategy at Turnitin.
What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking outdated. A new standard is emerging, driven by shoppable video, immersive technology, and AI-fueled personalization. It’s not just about making online shopping better. It’s about making it feel completely different.
This article was written by Greg Kihlström for the Optimove blog. Explore the Contrast between Journey Orchestration and Traditional Campaigns and
the Mutual Advantages for Brands and Customers
At its first-ever annual event, Topsort announces the launch of Toppie, a sponsored listings ad exchanger, Top Optimizer, an AI toolkit, and In-Store Journey, which captures brick-and-mortar signals
