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Marketers are often inundated with metrics that promise to gauge the success of their campaigns. Among these, Return on Ad Spend (ROAS) and Cost-Per-Acquisition (CPA) have emerged as the gold standards. While these metrics provide valuable insights into the immediate performance of advertising efforts, they can also lead to a narrow focus that overlooks the broader implications of customer engagement and long-term value. A shift towards emphasizing lifetime ROAS could significantly enhance marketing strategies and drive sustainable growth.
Nfinite, a pioneer in AI-driven product visualization with over $130M in financing raised to date, today announced a major milestone for its Visual Experience Platform (VXP™) which has generated its millionth AI-powered product image. The achievement underscores the explosive scalability and efficiency AI brings to retail visual content production, enabling brands to rapidly create and optimize high-performance product visuals at an unprecedented pace and a fraction of the cost of traditional methods.
Dr. Joseph Michelli offers invaluable insights on balancing AI and human interaction in customer experience, drawing from his extensive research and work with renowned brands like Starbucks, Ritz-Carlton, and Mercedes-Benz. His expertise in…
In the rapidly evolving landscape of business, companies face the dual challenge of maintaining their core identity while pursuing innovative growth opportunities. The phrase “Reinvent authentically, dream audaciously” encapsulates this delicate balancing act. It highlights the necessity for organizations to stay true to their foundational values while simultaneously being bold enough to envision and pursue new horizons.
How long would you like to wait to get customer insights? Weeks or minutes? Today we’re going to talk about how increasing the speed to insights can be a game changer for brands, and how synthetic feedback allows rapid testing and on-demand marketing intelligence..
To help me discuss this topic, I’d like to welcome Ali Henriques, Global Director of Edge at Qualtrics.
Qualtrics supports open-source agent protocols to extend the impact of Experience Agents
Mondelez, a global leader in the snack industry, has achieved groundbreaking success with an innovative Connected TV (CTV) campaign, conceptualized and executed by Kargo in partnership with SmartCommerce’s advanced commerce tools and Attain’s powerful measurement capabilities. By leveraging cutting-edge commerce integration and precision measurement, the campaign delivered 10X higher conversions than industry benchmarks and drove a 12% increase in new buyers—a major win for performance-driven CTV advertising.
Retailers face the dual challenge of optimizing both paid search and search engine optimization (SEO) strategies. As highlighted in a recent episode of The Agile Brand podcast, the intertwining nature of these two channels necessitates a cohesive approach rather than treating them as separate silos. With the rise of AI technologies, algorithm changes, and shifting consumer behaviors, retailers must find the right balance between paid search and SEO to drive real performance growth.
Edge Audiences delivers AI-powered synthetic panels that reduce survey costs by up to 70% and shorten collection times from weeks to minutes
In a highly competitive marketplace, small businesses face numerous challenges, particularly when it comes to visibility and customer engagement. However, one area where they can gain a significant advantage is through exceptional customer experience. Unlike larger corporations that may have expansive budgets for advertising and marketing, small businesses can excel in creating personalized, memorable experiences that resonate with customers. By focusing on customer experience, small businesses can differentiate themselves from competitors and foster lasting relationships with their clientele.
