Author: Agile Brand Guide

Sept 16, 2026 martech news: HubSpot ties 3.6x MQLs to AI context, Google links feed fixes to a 5% conversion lift, and Pindrop reports 94.3% fewer bot calls.

Peter Giordano, GM of Platform & Growth Services at DoorDash Ads, on commerce media as full-funnel media, AAM-verified incrementality, and where AI actually decides.

Donatas Smailys, co-founder and CEO of Billo, a creator economy platform that turns creator video into performance ads, argues the shift is bigger than scale — and that the companies moving fastest are about to break the exact thing they’re reaching for.

According to the tvScientific 2026 Holiday & Seasonal Shopping Trends Report, this extended consumer journey places unprecedented pressure on enterprise marketing and CX leaders to demonstrate return on ad spend (ROAS) and revenue impact from campaigns that span multiple key moments.

Lush and Savage X Fenty round out the top three overall as new YouGov research reveals how Americans share positive and negative brand experiences

Invite-only tour stops in Toronto, San Francisco, Los Angeles, Atlanta, and New York will feature marketing leaders from Loblaw Digital, Bell, Turo, Estée Lauder, Morgan Stanley, and Patagonia

We’re going to explore how enterprise brands are moving beyond simply managing logistics to integrating event platforms into their core Martech stack, proving ROI, and building year-round community from what used to be a single moment in time. To help me discuss this topic, I’d like to welcome, Jonathan…

In the Hyper State of HR Identity Fraud Detection Repor\, 98% of US HR executives surveyed have encountered candidate fraud firsthand, and a concerning 96% remain confident their organizations would detect it.

The Spotlight Influence Orchestration Report introduces Influence Orchestration as the deliberate coordination of all trusted third-party voices to build verifiable credibility.

California remains the dominant producer of advertisements as production expands beyond the coasts.