Author: Agile Brand Guide

Built for marketers and agents to connect AI discovery insights with content and campaign execution, helping brands reach more customers and drive more sales

Martech news for November 11, 2026: Peec AI finds 89% of marketers raised AI search spend, 24% can prove a return; Imprint raises $130M; Riskified IDs agents.

Kaz Ohta’s observation about “AI laziness” is astute and serves as a warning. The temptation to blindly trust and forward the output of an AI is a significant risk. The effective marketing teams of the future will be those that develop a new muscle for human-AI collaboration.

Paul Meinshausen, CEO of Aampe by MoEngage, says marketing keeps its purpose when agents run execution, but customers now judge you against every experience.

Irana Wasti, CEO of Thought Industries, explains why AI on siloed customer knowledge gives confident but conflicting answers, and how to tie the fix to retention.

The experimental tools, shown in Miami Beach on November 11, focus on keeping edits consistent and editable, two issues that matter to brand teams producing content at volume.

As budgets grow, marketers would protect AI ahead of headcount, events in mid-year cuts

Adobe empowers brands to build the “Studio of the Future” where a set of integrated technologies, including an agentic content supply chain, will enable teams to accelerate the creation and delivery of personalized content experiences at scale.

AI in the Inbox, new research from Cordial, reveals that a substantial portion of consumers already grants AI access to their personal inboxes, creating both opportunities and challenges for marketing and customer experience (CX) leaders.

The offering is now available standalone to deliver structured content to any channel while maintaining strict role-based access control for authoring, delivery, and compliance