Iterable Unveils Nova Agent and a New Wave of AI Innovations to Power Real-Time Personalization and Predictable Growth
New AI agent, audience activation capabilities and Command Center help marketers deliver more relevant experiences, optimize performance, and maintain trust across channels
Yesterday’s Marketing Technology & AI News | April 24, 2026
Braze launched BrazeAI Operator™ and BrazeAI Agent Console™ with real customer results — an 81% reduction in unsubscribes at Cleo, a 90% booking conversion increase at…
#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience
Today, we’re going to talk about what it takes to build that holistic view. We’ll explore how brands can unify their performance analytics to move beyond…
BERA: Jaguar’s Bold Rebrand: Data Reveals Strategic Trade-offs and Emerging Engagement
In November 2024, Jaguar embarked on a significant rebrand, signaling a strategic shift towards all-electric, ultra-luxury vehicles aimed at a younger, affluent demographic. This move represented…
Braze Delivers Powerful New Agentic AI Capabilities That Transform How Marketers Build, Personalize, and Deliver Customer Experiences
BrazeAI Operator™, BrazeAI Agent Console™, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio™, introducing a radically better way…
Expert Mode: Beyond the Brand Police: Building a Design System on Conviction, Not Components
A system built on rules is fragile; it breaks the moment someone encounters a situation the rulebook didn’t anticipate. A system built on a shared understanding,…
Meltwater: Cultivating Trust in the Generative AI Era: A Strategic Imperative for Enterprise Leaders
The rapid evolution of generative artificial intelligence (AI) is redefining content creation and reshaping audience perceptions of authenticity and credibility. For senior marketing and CX leaders,…
Yesterday’s Marketing Technology & AI News | April 23, 2026
Most of these announcements describe capabilities that require substantial data infrastructure, integration work, and organizational change management to deliver on their promises. DOJO AI’s 20% month-on-month…
