Author: Agile Brand Guide

ISM’s Paul Brenner and IAB’s Collin Colburn on why in-store retail media stalls on misaligned scorecards, not tech — and what shopper purchase rate fixes.

Lineup, a leading global provider of media sales technology, today announced a strategic partnership with alfamedia, who operates alfa Stylo, a versatile online editor for professional ad editing, digital and print.

New campaign “Open for Business (and Love)” celebrates Black entrepreneurs who are building businesses and relationships with equal intention

This disparity, highlighted in the NPS Benchmark Report: Decade Edition by CustomerGauge, indicates that while CX practitioners are executing better, they are often failing to prove the monetary value of their efforts, risking their programs’ strategic relevance and budget stability.

This article was based on the interview with Georgia-Pacific’s Jason Ippen on the intersection of brand creativity and AI by Greg Kihlström, AI and MarTech keynote speaker for The Agile …

Martech news for August 19, 2026: Attentive AI Grow lifts email and SMS sign-ups 25%, Calendly ships Callie, and Liferay opens its Data Platform to B2B.

With the rush to adopt generative AI, what’s the greater risk for a large enterprise: the cost of inaction, or the cost of a poorly executed action? Agility requires more than just adopting new tools; it demands a fundamental shift in how teams learn, collaborate, and measure value in…

Publishers unlock new demand while advertisers gain seamless access to high-impact,  performance-driven formats

The Credibility Code, research by The B2B Institute at LinkedIn and Ipsos demonstrates that while 94% of B2B marketers acknowledge the criticality of trust, only 45% actually trust the vendors they engage with. This credibility gap presents a significant challenge, which B2B creators are uniquely positioned to address by…

New account intelligence layer gives B2B organizations a unified view of account activity, Liferay DXP-native