Author: Agile Brand Guide

The prevailing wisdom was that more choice was inherently better. But we’re starting to see the cracks in that foundation. For high-consideration purchases—the ones that are expensive, complicated, or simply hard to return—this endless choice has morphed from a benefit into a burden, creating a new kind of friction:…

Yesterday’s martech news, July 30, 2026: IAB Tech Lab ships AAMP 2.3 with human approval thresholds on ad spend, plus Monetate, Netcore.ai and PulsePoint.

Taelor founder and CEO Anya Cheng on how AI styling, rental feedback data, and proprietary signals help fashion brands cut unsold inventory and waste.

A recent Salesforce report, State of Field Service: The Road to Revenue in the Agentic Era, based on a survey of over 2,300 field service professionals conducted from April 22-May 12, 2026, highlights widespread adoption and significant future investment plans.

XR Extreme Reach and AdImpact have partnered to deliver deeper data and insights across local TV and digital channels for political campaigns. The partnership brings together AdImpact’s measurement data with XR’s ad serving insights to deliver local market visibility and faster reporting so political teams can optimize campaigns mid-flight. 

New native integrations bring Red Sift Radar Lite’s domain analysis into Claude and ChatGPT, as AI cuts the cost of running a phishing campaign by 95%. 

New Salesforce research finds near-universal AI adoption alongside rising frontline turnover, fragmented data, and measurement uncertainty

The gap between what we train and what happens in the real world is a chasm where marketing return on investment (ROI) goes to die. But what if we could bridge that gap? What if we could use technology not to replace human interaction, but to perfect it? This…

Veteran technology leaders from ServiceNow, Google, and SAP join company to scale enterprise sales, expand strategic partnerships, and elevate brand awareness as demand for AI-powered Professional Services Automation solutions accelerates

Freehand’s AI Agents autonomously manage supply-chain spend for Meta, Unilever, Johnson & Johnson, Dunkin’, Pfizer and Cardinal Health