39: One Amazing Thing About Zigment with Dikshant Dave

Tired of blasting one-way campaigns at your customers? What if your customer’s journeys were automated and optimized in real-time, saving your team critical manual effort and improving your customer’s experiences?

Welcome to One Amazing About Zigment, an agentic Customer Journey Platform. Today we’re talking with Dikshant Dave, CEO at Zigment and he will be sharing one amazing thing about their platform with us today.

Expert Mode: Creating a Category, Humanizing a Brand, and Building B2B Resonance in Regulated Industries

In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually the adjectives that spring to mind. But Kristin Russel, CMO at symplr, has a different take. With a background that spans government speechwriting, spinning classes, and multiple executive marketing roles, she brings a refreshingly pragmatic—and occasionally irreverent—lens to brand-building in complex sectors.

MotionPoint Launches AI-Powered Transcreation for Global Marketing Teams

MotionPoint, known for its leading website localization technology, today announced the launch of its new AI-powered transcreation technology, a self-serve solution leveraging AI technology to help global marketing teams adapt marketing assets such as text, ads, emails, social content, and presentations for specific markets with cultural context.

Expert Mode: The Untapped Potential of Digital Accessibility

Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative.  However, overlooking accessibility means neglecting a substantial portion of your potential audience – roughly one in four US adults live with a disability.  Beyond the legal and ethical considerations, embracing accessibility unlocks significant business opportunities, enhancing brand reputation, expanding market reach, and ultimately driving revenue growth.

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