#759: Transcend’s Phyllis Fang on personalization utilizing data privacy by design

Today, we’re going to talk about the central paradox facing marketers: the mandate for deep, AI-powered personalization is growing at the exact same time that access to the data that fuels it is becoming more restricted by privacy regulations and consumer skepticism. We’ll explore how brands can bridge this gap, build trust, and turn privacy from a compliance hurdle into a competitive advantage.

To help me discuss this topic, I’d like to welcome, Phyllis Fang, Head of Marketing at Transcend.

Treasure Data Introduces AI Marketing Cloud to Power Agentic Customer Engagement

Treasure Data today announced the launch and general availability of Treasure Data AI Marketing Cloud. Unifying trusted customer data, secure AI agents, and intelligent activation, AI Marketing Cloud augments marketing teams’ abilities to deliver hyper-personalized experiences across every channel. It helps companies lower total cost of ownership by reducing dependencies on multiple marketing and data tools, and power revenue growth through more relevant engagement and AI decisioning.

Expedia Group Study Reveals New Insights in Travel Content Amid AI Boom

Expedia Group Advertising today released comprehensive findings from The Science of Wanderlust research, uncovering what makes the perfect travel content to drive bookings in today’s world of AI. The study showcases how travelers feel, react and engage with travel-related content, finding six ingredients that spark the feeling of wanderlust – the emotional spark that drives travel decisions – to help brands inspire, connect and convert travelers.

The Agile Brand Guide
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.