Author: Agile Brand Guide

The biggest change in the company’s history: monday.com rebuilds its platform from the ground up around people and agents working together to get work done.

Yesterday’s wave of press releases tells a story that goes well beyond the usual vendor hype cycle — and CMOs need to read it carefully. The dominant theme is that the architecture of how marketing decisions get made is being restructured. Several distinct shifts are happening simultaneously, and they…

The best approach, as forward-thinking leaders are beginning to realize, is not to reject AI, but to fundamentally reframe its purpose. It requires shifting the starting point of the conversation from the capabilities of the technology to the nuance of human interaction—what Michelle Cooper, Chief Marketing Officer at Nice,…

Founded by the team behind Voi and Klarna, Pit acts as an AI product team as a service — learning how companies work and building the systems that run their operations.

Today, we’re going to talk about the accelerating pace of change being driven by forces like artificial intelligence and digitization. These changes are creating a clear divide in the market, sorting brands into two distinct camps: the “Disruptors” and the “Disrupted.” We’ll explore the patterns that separate these two…

While confidence in marketing performance is often high, a disconnect frequently exists between perceived success and actual business impact. This gap, termed The Marketer’s Confidence Paradox by Incubeta’s 2026 research, indicates that a significant portion of marketing spend may not be delivering its full value, leading to suboptimal growth…

As revealed in the State of Martech 2026 report by Scott Brinker and Frans Riemersma, the industry is moving from established, rule-based systems to dynamic, agentic AI-driven operations, with context becoming the new competitive differentiator.

On May 6, 2026, Adobe announced new innovations coming to Adobe Acrobat, introducing an advanced productivity agent and expanded sharing capabilities within PDF Spaces. For senior marketing and customer experience (CX) professionals, the update signals a broader industry shift from static documents to interactive, personalized content formats designed to…

As customer experience (CX) and marketing technology professionals increasingly integrate autonomous AI into their communication stacks, maintaining conversational continuity across channels has emerged as a primary friction point. Addressing this, Twilio announced its next-generation platform capabilities at its SIGNAL user conference in San Francisco on May 6, 2026.

Verse.ai, a business texting platform, now offers RCS messaging for greater branding, stronger security, ability to send high-resolution images, and more.