Exploring the MarTech & CX Landscape
Artificial Intelligence is reshaping marketing and customer-focused roles, offering unprecedented opportunities for businesses. We asked 18 thought leaders about their key lessons learned from successfully integrating AI into their strategies. Discover how to effectively balance AI’s efficiency with human expertise, personalize ethically, and strengthen customer-focused approaches in this rapidly evolving landscape.
With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging apps to create better engagement, with a recent survey of marketing executives showing that 43% of marketing executives planning to leverage more instantaneous messaging methods.
Are you struggling to cut through organizational resistance and win real buy-in for your customer experience (CX) initiatives? You’re not alone. Even the most skilled CX professionals and change leaders often face the uphill battle of influencing…
Glance, a leading consumer technology company backed by Google, has unveiled Glance AI, an AI-native commerce platform powered by its most advanced proprietary AI models. Built to revolutionize how people shop and to reshape how intelligence drives decisions and economies, Glance AI moves online shopping beyond search to an inspiration-led discovery experience. It also marks the emergence of the ‘AI consumer’, one who doesn’t wait to browse, but expects the technology to understand them, imagine for them, and spark desire even before they know what they want.
AI is no longer just about productivity hacks or marketing automation. It’s fast becoming a true partner in strategic thinking—and executives who treat it like a simple efficiency tool are setting themselves up to be left behind.
There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details right and understanding the customers and users of your product. Today we’re going to talk about growing a brand by focusing on the details that matter.
Verizon Business today announced the findings of its sixth annual State of Small Business Survey, conducted by Morning Consult. The report shows small and medium-sized businesses (SMBs) are aggressively adopting technology to drive market growth and operational efficiency. The surge is fueled by increasingly accessible artificial intelligence (AI) and content creation tools, empowering SMBs to expand their marketing and sales capabilities and reach new markets.
A recent report, “The New E-Commerce Calendar,” published by Intuit Mailchimp in collaboration with behavioral insights practice Canvas8, highlights significant shifts in online shopping behaviors and opportunities. The traditional focus on seasonal heavyweights like Black Friday and Christmas is evolving, with such holiday events now representing just 10% of the overall e-commerce engagement opportunities.
When your site is technically “up” but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience? Today I’m joined…
Organizations are increasingly recognizing the vital role that artificial intelligence (AI) plays in enhancing efficiency and improving customer experiences. The traditional contact center model, characterized by large teams of agents handling every interaction, has become obsolete. With the rise of digital communication and the need for rapid responses, businesses are turning to intelligent virtual agents and AI-driven tools to meet customer demands effectively. This shift not only streamlines operations but also transforms the way customers interact with brands, ensuring that their needs are met promptly and satisfactorily.
