Landbase Named a Cool Vendor by Gartner®

Landbase, the agentic AI company transforming how businesses go-to-market (GTM), announced it was recognized in Gartner’s 2025 Cool Vendors in AI for marketing, which includes vendors that provide “the latest innovations from startups and demonstrates AI’s new possibilities.”

Expert Mode: Balancing Brand and Demand in the Age of AI-Driven Marketing

Marketing to Gen Z can feel like navigating a constantly shifting landscape.  Trends explode onto the scene and disappear just as quickly.  For enterprise marketing leaders, the challenge is to engage this demographic authentically without appearing like they’re desperately trying to recapture their youth. It’s a delicate balance, but one worth pursuing. 

#764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital

We are here at Sitecore Symposium in Orlando, Florida, and today we’re going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media posts, and feedback channels, how can a large organization truly listen at scale and ensure its voice remains consistent and effective?

To help me discuss this topic, I’d like to welcome Mark Wagner, Senior Director of Strategy at Horizontal Digital.

The Agile Brand Guide
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