80% of CEOs now expect AI to force fundamental operational overhauls. Martech Futurist | April 24, 2026
This week’s intelligence from Gartner, Forrester, Braze, and Salesforce tells a consistent story: the organizations winning with AI aren’t the ones with the most tools — they’re the ones that have solved the unglamorous prerequisites. Clean first-party data. Clear human-AI decision boundaries. Brand governance that scales. Without those foundations,…
Declining Confidence and Evolving Needs: Strategic Imperatives for Enterprise CX and Marketing from the 2026 Retirement Confidence Survey
The 2026 EBRI/Greenwald Retirement Confidence Survey (RCS), the 36th annual assessment of American workers’ and retirees’ financial outlook, reveals a significant decline in retirement confidence across both demographics.
Alteryx Launches AI Insights Agent on Google Cloud Marketplace, Bringing Reliable, Repeatable AI Answers into Gemini Enterprise
New Alteryx AI Insights Agent delivers insights through analyst-defined AI ready datasets and business logic within governed workflows
BlueConic Launches Agentic Growth Plays, Ending the Era of Customer Data That Goes Nowhere
With Growth Plays and AI Canvas, BlueConic becomes the first customer data platform to use agentic AI to take marketing teams from business goal to live decisioning campaigns without rebuilding their stack.
Iterable Unveils Nova Agent and a New Wave of AI Innovations to Power Real-Time Personalization and Predictable Growth
New AI agent, audience activation capabilities and Command Center help marketers deliver more relevant experiences, optimize performance, and maintain trust across channels
Yesterday’s Marketing Technology & AI News | April 24, 2026
Braze launched BrazeAI Operator™ and BrazeAI Agent Console™ with real customer results — an 81% reduction in unsubscribes at Cleo, a 90% booking conversion increase at Dayuse — while simultaneously releasing Forrester research showing that while AI adoption is near-universal, only a small fraction of organizations are realizing measurable…
#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience
Today, we’re going to talk about what it takes to build that holistic view. We’ll explore how brands can unify their performance analytics to move beyond traditional SEO, the dual role of AI in both creating personalized content and ensuring it’s accessible, and why inclusivity is becoming one of…
BERA: Jaguar’s Bold Rebrand: Data Reveals Strategic Trade-offs and Emerging Engagement
In November 2024, Jaguar embarked on a significant rebrand, signaling a strategic shift towards all-electric, ultra-luxury vehicles aimed at a younger, affluent demographic. This move represented an intentional pivot, acknowledging a potential alienation of its traditional customer base. An analysis of proprietary brand intelligence data from BERA.ai offers a…
Braze Delivers Powerful New Agentic AI Capabilities That Transform How Marketers Build, Personalize, and Deliver Customer Experiences
BrazeAI Operator™, BrazeAI Agent Console™, and the new Braze Creative Studio are now available alongside EU hosting for BrazeAI Decisioning Studio™, introducing a radically better way for marketers to forge and maintain lasting customer relationships.
Expert Mode: Beyond the Brand Police: Building a Design System on Conviction, Not Components
A system built on rules is fragile; it breaks the moment someone encounters a situation the rulebook didn’t anticipate. A system built on a shared understanding, a core conviction, is agile. It equips teams across a global organization to make consistent, on-brand decisions autonomously, because they aren’t just following…
