Author: Agile Brand Guide

Yesterday’s announcements cluster around a single operational thesis: AI is moving from recommendation layer to execution layer across marketing, commerce, and customer experience. The press releases that crossed the wire on May 21 do not describe a future state. They describe systems that are running now, taking actions in…

Today, we’re going to talk about the shifting economics of customer acquisition and how they are causing many brands to rethink their channel strategy. To help me discuss this topic, I’d like to welcome, Carolina Paradas, GM, North America at ShopBack.

The conversation around brand protection has fundamentally changed. What was once viewed as a defensive cost center, a game of legal “whack-a-mole,” is now a strategic imperative for growth and customer retention. The sheer scale and sophistication of modern threats, supercharged by AI, have made it clear that a…

KERV.ai, the leader in video analysis, performance, and monetization, today announced a strategic partnership with Canela Media, a leading technology and innovation-driven multicultural media company, to bring additional interactive advertising capabilities to Canela Media’s ecosystem. 

Everyday tech friction is not an occasional problem but a constant reality for the majority of desk workers, leading to substantial cumulative time loss and hindering overall efficiency. The Standley Systems 2026 Office Technology Report, based on a survey of 500 desk-based workers, underscores this pervasive impact.

The XR Global Ad Accessibility Report 2026 highlights this evolution, revealing that advertisers and broadcasters must now view captioning not merely as a compliance requirement, but as a strategic imperative for maximizing audience engagement and advertising effectiveness across all digital environments.

The Gallagher Employee Communications Report 2026 identifies a widening “Readiness Gap” – a disconnect between an organization’s internal communication capabilities and the demands of its operating environment. This gap hinders strategic clarity, employee engagement, and the ability to mitigate critical business risks.

This week’s lineup of conversations on The Agile Brand with Greg Kihlström centers on a single, urgent question: what does it actually take to operate a modern marketing and CX function when AI is reshaping discovery, execution, organizational structure, and the platform landscape all at once?

Partnership Leverages iSpot’s Leading Audience and Outcomes Measurement Solutions In Order To Validate Delivery, and Prove Efficacy Around Fuse Media’s Culture Collective Content 

The Intelligent Agreement Management platform helps teams close deals, hire faster, and reduce risk by connecting contract workflows across the business