Author: Agile Brand Guide

For marketing leaders, the challenge isn’t just about learning a new tool; it’s about unlearning a generation of deeply ingrained assumptions and preparing for a world where “search” is an action, not a destination. This brings us to Answer Engine Optimization (AEO), often called Generative Engine Optimization (GEO).

Yesterday’s announcements concentrate on the layer beneath marketing execution: the data foundations, governance controls, and discovery channels that determine whether AI tooling produces usable output. Two primary press releases dropped on May 15, 2026 — Dataiku’s Cobuild on Snowflake and Mordor Intelligence’s 2026 Customer Data Platform market analysis —…

The technical debt accrued over decades is now coming due, with interest. New research from Pega confirms what many of us have suspected: outdated, clunky technology is a primary source of employee frustration, a drain on productivity, and a significant driver of talent attrition. While we chase the horizon…

Dataiku pairs Snowflake Cortex AI with Dataiku’s agentic builder, helping more customers turn business intent into governed AI agents and workflows on the Snowflake AI Data Cloud 

Yesterday’s announcements show the agentic transition moving from vendor roadmaps into deployed infrastructure, with consequences for marketing organizations that depend on advertising platforms, customer engagement tools, and revenue operations stacks. Six major releases dropped on May 14, 2026, spanning consulting-led enterprise AI deployment, lifecycle automation, sales compensation automation, connected…

We talked right at the beginning of 2026 as a look back at last year. Now that we’ve had a quarter behind us in 2026, it’s time to talk about how this year is shaping up and what we can expect in the months ahead. To help me discuss…

The Meltwater State of PR Report 2026 reveals an industry grappling with age-old issues of resourcing and measurement, while simultaneously adapting to the transformative power of artificial intelligence (AI) and the imperative for cross-functional collaboration. This report offers a clear view into the current state of PR and provides…

AI-powered Growth Flow helps businesses capture, engage, and convert customers through automated workflows

Fleet of pre-built and configured AI agents to automate complex revenue workflows introduced at Upside 2026

The 2026 AI and Marketing Performance Index report, a data-driven study by GrowthLoop in partnership with Ascend2, reveals critical insights into how high-performing teams are leveraging AI and unified data to achieve these objectives. This report, based on a survey of 318 marketing and data professionals across North America…