Bazaarvoice Research Finds Consumers Are Using AI to Help Edit Reviews, Not Ghostwrite
New data reveals nearly one in four consumer product review writers use AI tools, but the vast majority are using them only to refine grammar and tone
Zapier Survey Finds Nearly 3 in 4 Enterprises Would Face Disruption If They Lost Their Primary AI Vendor
New research on AI vendor lock-in reveals a wide gap between how fast companies think they can switch AI providers and what actually happens when they…
Expert Mode: Beyond Insight—The Rise of Agentic AI in Commerce Execution
Most enterprise marketing leaders I speak with aren’t suffering from a lack of information. They know which competitor is eating their lunch on a key search…
Kustomer Launches “Kustomer AI – Signals” to Turn Customer Intelligence Into Real-Time Action Across the CX Stack
“Kustomer AI – Signals” surfaces real-time customer context, sentiment, and escalation risk directly to reps and managers before they engage, closing the gap between CX visibility…
Five9 Appoints Jay Lee as Chief Marketing and Growth Officer
Experienced GTM and analytics leader to unify marketing, data, and revenue strategy to accelerate AI-driven CX innovation
Yesterday’s Marketing Technology & AI News | April 6, 2026
Yesterday’s news paints a picture that is simultaneously exciting and cautionary for CMOs. The dominant theme is that AI is arriving unevenly, and the organizations that…
#839: Medallia’s Courtney Shealy on moving contact centers from cost center to strategic asset
Today, we’re going to talk about transforming the contact center from a reactive, cost-focused operational hub into a proactive, strategic engine for growth. We’ll explore how…
Expert Mode: Balancing the Human Touch and AI to Cure Choice Paralysis
We’ve spent the better part of two decades optimizing for efficiency, reducing friction, and A/B testing our way to incremental gains. We’ve given consumers more choice…
