Yesterday’s Marketing Technology & AI News | April 8, 2026
Yesterday’s press releases paint a picture that is simultaneously encouraging and sobering for CMOs navigating their brand’s AI adoption journeys. The dominant theme is not AI…
#840: Adobe’s Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale
Today, we’re going to talk about what happens after the initial hype cycle of generative AI. We’re moving past the novelty of prompting for images and…
Zapier: Mitigating AI Vendor Lock-In: Strategies for Enterprise Resilience and Flexibility
A recent Zapier survey involving 542 U.S. C-level executives and decision-makers, reveals a significant dependency on AI vendors. Nearly three in four enterprises anticipate operational disruption…
Pega Helps Federal Government Modernize Legacy IT Systems with Launch of Pega Blueprint for Government
Newly certified FedRAMP High design tool helps U.S. agencies rapidly transform aging applications for more efficient operations
Bazaarvoice: Elevating E-commerce Trust: The Imperative for Authentic User-Generated Content Verification
Do trust signals inspire shopper confidence?, a recent research report from Bazaarvoice underscores this growing trust deficit and highlights the urgent need for brands to adopt…
Bazaarvoice Research Finds Consumers Are Using AI to Help Edit Reviews, Not Ghostwrite
New data reveals nearly one in four consumer product review writers use AI tools, but the vast majority are using them only to refine grammar and tone
Zapier Survey Finds Nearly 3 in 4 Enterprises Would Face Disruption If They Lost Their Primary AI Vendor
New research on AI vendor lock-in reveals a wide gap between how fast companies think they can switch AI providers and what actually happens when they…
Expert Mode: Beyond Insight—The Rise of Agentic AI in Commerce Execution
Most enterprise marketing leaders I speak with aren’t suffering from a lack of information. They know which competitor is eating their lunch on a key search…
