Author: Agile Brand Guide

Most contact centers are answering that question by accident. The default move with AI has been deflection — keep volume away from live agents, lower the cost to serve, and count the tickets that never reached a human as a win. But deflection measures how many people you kept…

The Qualtrics appointments span go-to-market, brand, product, and sales engineering as the experience management leader looks to convert AI momentum into measurable customer outcomes.

The recent wave of martech announcements shares a common thread that Chief Marketing Officers (CMOs) should read carefully: the industry is rapidly bifurcating between organizations that are operationalizing AI across end-to-end workflows and those still using it as a productivity add-on for individual tasks.

Omneky, the autonomous AI advertising platform, announced the launch of the Omneky API and MCP (Model Context Protocol) server, opening its creative generation engine to developers, commerce platforms, and AI agents for the first time.

Sprout Social views this recognition as a reflection of its commitment to AI-powered Social Intelligence and its strategy to turn real-time social signals into business decisions, driven by its proprietary AI agent, Trellis

California Pizza Kitchen co-founder Rick Rosenfield on building a brand from the inside out — the “work-with” culture, the ROCK values, and leading through scale.

For decades, the marketing funnel has been a cornerstone of our practice. It provided a simple, elegant model for understanding how a nameless prospect becomes a known customer. We built dashboards, designed campaigns, and structured entire teams around its linear logic. It gave us an operating model, a common…

Acquisition brings nearly two decades of email expertise, vendor-agnostic observability, and intelligent routing capabilities to Infobip

Simulated customers powered by Cresta’s AI Agent technology let agents practice conversations grounded in real conversation data to decrease onboarding time, improve employee retention, and increase agent performance.

Martech news July 10, 2026: Tec-Do brings advertisers into ChatGPT Ads, Omneky opens an MCP ad-creative server, Sprout Social joins Gartner’s first social MQ.