Pega Leverages Agentic AI to Unlock Rapid Enterprise Modernization
New Pega Blueprint features allow organizations to quickly create modern, cloud-native applications from a wide array of legacy system assets
Expert Mode: The Blue Dot Consumer and the Coming Age of Hyper-Emotional CX
There’s a new kind of customer out there. They’re not patiently moving through your sales funnel. They’re not marveling at your brand’s latest customer loyalty gimmick. They are the center of their own universe—and they expect your business to orbit around them.
The Future of Aged Care: How Ohana is Changing Home Healthcare
This episode is a powerful conversation with Peter Nicholson about transforming home healthcare through Ohana. Discover how his personal mission and professional background are creating real change in aged care, training caregivers with purpose, and…
#684: The founder of Reebok and CEO of Syntilay talk about AI-generated product design
Today we’re going to talk about what it takes to innovate and grow a brand and how things are both similar—and different since Reebok launched its brand in 1960, and now Syntilay brings a whole new era of AI-based design to the market.
To help me discuss this topic, I’d like to welcome Joe Foster, the founder of Reebok and Ben Weiss, the CEO of Syntilay.
CXO Magazine: The Importance of Customer Journey Governance
The following was written by Greg Kihlström for CXO Magazine. As an advisor and consultant to enterprise organizations, I have seen firsthand the importance of customer journey governance.
Expert Mode: How AI Is Making Customer Experience More Human—Not Less
If customer experience were a dinner guest, it would be the kind that arrives late, repeats itself, and then disappears before dessert. At least, that’s how most people feel when dealing with today’s contact centers—reactive systems that rely on outdated models of interaction and force customers to jump through hoops just to get basic help.
Enhancing efficiency with AI while preserving human connection
Companies are constantly seeking innovative ways to enhance customer success. The integration of artificial intelligence (AI) into customer service strategies has emerged as a transformative approach that not only boosts efficiency but also preserves the essential human connections that underpin effective customer interactions. By leveraging AI technologies, businesses can better understand customer needs, automate routine interactions, enhance predictive analytics, and ultimately foster more meaningful relationships with their clients.
#683: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions
My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride.
Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done.
Expert Mode: Building an Authentic Brand Without Sounding Self-Righteous
In a time when consumers are buying into values as much as they’re buying products, authenticity has become the holy grail of brand strategy. The problem? Too many brands treat authenticity like a checkbox—or worse, like a costume. That’s where Phylis Rothschild, CMO at Pete and Gerry’s, offers a refreshing counterpoint.
CMSWire: Website Redesign: Your Brand-New Website Is Just the Beginning
This article was written by Greg Kihlström for CMSWire. We’ve all been there (or at least most of us have). Your company’s massive new website project has just launched, and you’ve played a big role in getting it to this point. Now it’s time to relax and reap the rewards of a job well done and never think about your website ever again.