Author: Agile Brand Guide

The next evolution isn’t simply about creating more content faster. It’s about building an intelligent, autonomous system that can execute complex marketing tasks from end to end. This is the domain of agentic AI. It represents a fundamental shift from using AI as a discrete tool for a specific…

The AI-in-marketing story spent two years as a forecast. They have started producing tangible takeaways, and they point away from where most of the money has gone. Gartner found customers are three times more likely to resolve a service issue with a third-party tool like ChatGPT than with a…

Your AI Visibility Metrics Are Lying to You: How Conversational Context Shapes AI Responses, Demand-Genius research indicates that in B2B buyer journeys, only 16% of AI responses directly cite a brand, with a 0% citation rate observed during early awareness and consideration stages.

Stibo Systems, the largest independent provider of master data management (MDM) and the company behind the trusted intelligence platform, is partnering with CommerceIQ, the agentic AI platform for digital commerce, to help brands turn accurate, well-managed product content into stronger performance on retailer sites.

Martech news July 9, 2026: Multiply launches 10 Minute ABM, Workato adds Agent Guardrails, IBM Bob gains cost analytics, Observe.AI tops the CMP Prism.

Crunchbase CRO Ann Davis on the pressure to show ROI from AI — why “better AI” is a distraction and fixing siloed, proprietary data is what actually drives returns.

Marketers compress 100 hours of work into 10 minutes with personalized 1:1 ads for account-based marketing.

The experience management leader taps a 30-year enterprise data veteran to unify product management and design—and frames the appointment around a platform thesis that data, not models alone, will close the “Experience Gap.”

Taken together, this week’s guests are describing the same terrain from different vantage points. Whether the goal is a confident furniture purchase, a sales rep who can handle the unexpected pivot, a fan who feels genuinely known, or a brand that shows up in an AI-generated answer, the winners…

FullHost, a Canadian-owned and operated web hosting provider, announced GA of FullHost AI Studio, an AI-powered development platform that turns plain-language descriptions into working websites and full web applications.