Exploring the MarTech & CX Landscape
Expanded Multi-Platform Protection Now Covers YouTube, Facebook, and Instagram to Safeguard Digital Creators from Scams, Account Takeovers, and Cyber Threats
If you think commerce media is just a buzzword or a trend, think again.
It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What’s coming next? Grocery? Autos? Quick commerce? If your brand isn’t already exploring commerce media, it’s probably falling behind.
Today I’m joined by Eric Brackmann, Head of Commerce Media at Koddi—the technology partner behind four of the eight commerce media networks currently valued at over a billion dollars.
Annual Contract Value (ACV) grows 16% year over year as reported and 14% in constant currency
Pega Cloud ACV increases 28% year over year as reported and 25% in constant currency
Pega Cloud backlog increases 30% year over year as reported and 26% in constant currency
Cash flow from operations and free cash flow grow over 30% year over year
Leader in AI-powered, intelligent data automation™ sees rising demand for universally available data at scale to drive smarter operations and faster time to revenue.
Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare…
If you’re like most marketers, your biggest challenge isn’t whether or not you have data sitting somewhere in your organization that could be used to make better decisions, but rather how easily and quickly you can gain meaningful insights from the data, and what tools do you have to help.
Welcome to One Amazing About Contentsquare. Today we’re talking with Lucie Buisson, Chief Product Officer at Contentsquare, and she will be sharing not one but TWO amazing things about Contentsquare: the Sense and Session Replay Summaries features on their platform with us today.
Innovation is the lifeblood of successful teams, but fostering it consistently can be challenging. This article presents expert-backed strategies to encourage repeatable innovation within your organization. From creating psychological safety to implementing structured methodologies, these approaches will help teams unlock their creative potential and drive continuous improvement.
Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced the availability of its custom and out-of-the-box AI Agents in the new AI Agents and Tools category of AWS Marketplace. Customers can now use AWS Marketplace to easily discover, buy, and deploy AI agents solutions, including Treasure Data’s AI Agent Foundry using their AWS accounts, accelerating agent and agentic workflow development.
Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term creator partnerships to drive relevance, resonance, and ultimately, ROI.
To help me discuss this topic, I’d like to welcome Brit Starr, CMO of CreatorIQ.
AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically accelerated. In the B2B world, where purchase decisions are long and complex and personalization is notoriously hard to scale, the opportunities—and risks—of AI adoption are multiplying fast.
