MarTech: Driving growth through data: Optimizing the purchase stage

The following article was written for MarTech by Greg Kihlström. Without
good data collection, access and analysis, it is harder for brands to
understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support.  This article series explores this challenge and opportunity across the customer journey. 

#676: The consumer is no longer navigating the map—they are the map, with Ken Hughes, the King of CX

The consumer is no longer navigating the map—they are the map.
Welcome to the era of the Blue Dot Consumer: always centered, always scrolling, and always expecting the world to orbit around them. What does that mean for your brand? Everything. From the rise of instant gratification to the evolution of seven—yes, seven—active generations, the customer experience game has changed forever.

Redpoint Unveils Data Readiness Hub to Elevate Enterprise Data Quality

Redpoint Global, a leader in customer data technology, today announced the launch of its Data Readiness Hub, a solution purpose-built to solve one of the most persistent and consequential challenges in customer data: poor data quality. The platform delivers customer data that is ready for use across the enterprise in systems that power AI, analytics, customer experience and operations. The Data Readiness Hub generates data that is right—complete, accurate and timely—and fit for purpose—actionable, trusted and compliant.

#29: One Amazing Thing About Nfinite with Mark Elfenbein

With e-commerce buyers demanding high-quality, engaging visuals, and retailers are under immense pressure to deliver immersive experiences across massive catalogs, how does a brand remove the friction from content creation?

Welcome to One Amazing About Nfinite. Today we’re talking with Mark Elfenbein, Head of North America at Nfinite and they will be sharing one amazing thing about Nfinite’s Visual Experience Platform with us today.

Algolia Unveils New Real-Time, Context-Aware AI Agents Across Salesforce and Adobe

Algolia, the AI-native search and discovery platform used by over 18,000 businesses, announced a new AI agent experience that proves how autonomous systems can reason and act on real-time data across enterprise platforms. Demonstrated using Salesforce’s Agentforce and integrated with Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), and Salesforce Commerce Cloud (SFCC), Algolia shows what’s possible when agents are equipped with live, structured context, without latency or hallucination.

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