Exploring the MarTech & CX Landscape
Optimizely, the leading digital experience platform (DXP) provider, today announced its PaaS & SaaS CMS and its Web & Feature Experimentation products are now HIPAA-enabled, meeting guidelines set forth by the Health Insurance Portability and Accountability Act. Optimizely will now also act as a Business Associate when partnering with Healthcare & Life Sciences (HLS) customers.
eTail Palm Springs, the premier event for e-commerce and digital marketing retail innovators, returns from Feb. 24 – 27, 2025, at the JW Marriott Desert Springs. This year, eTail Palm Springs will include more speakers than ever before, and the agenda includes sessions across various topics and verticals to provide retailers and brands with access to the latest trends in eCommerce.
The notion that success is often born from failure is a theme that resonates deeply within the entrepreneurial landscape. In a recent podcast conversation, this idea is explored through personal anecdotes and reflections on the nature of success and failure. The discussion reveals that the journey to success is rarely straightforward and is frequently punctuated by setbacks, missteps, and lessons learned along the way.
While there is much focus on the overall customer experience, the post purchase experience doesn’t always get the attention it needs—and deserves—as retailers focus heavily on customer acquisition and getting the sale, but post purchase is the key to building lifelong customer relationships.
Today we’re going to talk about how to create a great post-purchase experience, what some of the key elements are, and what retailers need to be thinking about next.
Extending its leadership position as the first AI-powered DXP, Optimizely enhances Opal with customizable, brand-aware AI agents to serve any marketing use case
The ability to process customer data quickly is no longer sufficient for businesses looking to drive better personalization and customer engagement. Real-time or near real-time data handling has become critical in shaping the customer experience and delivering personalized interactions that drive business growth.
Are you missing out on one of the simplest yet most powerful tools for building business relationships?
Optimizely, the leading digital experience platform (DXP) provider, today announced its latest milestone in its multi-year partnership with Google Cloud – Optimizely One, the industry’s first marketing operating system, now leverages Google’s Gemini models.
Let’s explore the critical role that audience comprehension plays in crafting impactful brand narratives and how it ultimately drives business success.
What if one of the biggest tech giants in the world was dismantled? With the DOJ’s antitrust decision on Google just days away, are we on the brink of a seismic shift in how we access information and advertise online?
Today, we’re exploring the potential breakup of Google and its implications for consumers, advertisers, and publishers with Steven Read, Chief Product Officer at adMarketplace. We’ll discuss what this historic antitrust case could mean for innovation and competition in the search advertising space.
