Exploring the MarTech & CX Landscape
Poor customer experiences could cost businesses nearly $3 trillion in sales globally as customers cut their spending in response to a bad experience, according to a new analysis of global consumers from Qualtrics XM Institute.
Purpose-built solutions for employee enrollment, evidence of insurability (EOI) processing, and carrier switchover reduce manual work and errors and speed group health and life onboarding
Qualtrics report reveals widening competitive gap as AI-first research teams capture significantly more budget and strategic influence
Research teams that haven’t moved beyond basic AI are losing out on budget, influence, and strategic relevance — and the gap is widening fast according to the 2026 Market Research Trends report from Qualtrics.
New Suite of AI Agents Automates Key Parts of Advertising Lifecycle, While Innovid Orchestrator Unites Them—Connecting Humans, Data, & AI Across the Ecosystem
The all-in-one AI content platform powered by the world’s leading AI models. Built to simplify, automate, and scale creative workflows under affordable price.
Consensus, the leader in AI-powered Demo Automation, announced Consensus for Marketing, a first-of-its-kind solution, empowering B2B teams to convert leads 24/7 with intelligent, interactive product experiences.
As buyers continue to research independently and make purchase decisions faster than ever, marketing teams face the challenge of engaging prospects effectively while capturing high-quality leads. Consensus for Marketing addresses this gap by expanding the platform’s marketing capabilities, enabling teams to create AI-powered interactive tours and video demos that are personalized, mobile-first, and on-demand.
Built on top of Consensus’s Demo Automation Platform, this enhanced offering provides marketers with the tools to put their products at the center of demand creation and customer expansion, reaching buyers when and where it matters most — on their website, in outbound campaigns, and at events.
“Interactive product demos are the number one resource that buyers want to see when they visit a website, so this is now table stakes for modern marketing teams as a new way to capture and drive top-of-funnel demand. With Consensus for Marketing, we’re giving marketers the power to bring their product to life for every visitor, instantly,” said Betty Mok, SVP of Marketing at Consensus. “Buyers want hands-on experiences, not just headlines. This product leverages AI to put that power directly in the hands of marketing teams quickly and easily. It’s a game-changer for driving engagement, pipeline, and measurable ROI.”
The enhanced platform introduces several capabilities designed to meet the needs of today’s marketing teams:
Consensus for Marketing ensures teams can deliver the “test-drive” experience modern buyers expect — boosting conversion rates, accelerating pipeline velocity, and giving sales teams higher-quality, ready-to-buy leads. Early users have already reported a 6-8x higher conversion rate with these Product Qualified Leads (PQLs) vs traditional MQLs, demonstrating the platform’s impact on both top-of-funnel lead generation and pipeline acceleration.
“Modern buyers want to do their own research before engaging with sales,” Mok added. “With this new offering, marketing teams can capture a new, higher-quality lead type: PQLs with prospects that are ready to have meaningful conversations with sales and ultimately be more likely to convert to pipeline.”
New specialized offering leverages Infosys Agentic Foundry, EdgeVerve AI Next platform, and Infosys Topaz™ to embed production-grade agentic AI across GCC operations, from setup to scale
https://dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/traffic.libsyn.com/secure/3df0fa12-41df-4a82-9d39-12273ca65a1f/complete_audio_-_A_-__Hussein.mp3?dest-id=5053835In this engaging episode Gregorio Uglioni welcomes Hussein M. Dajani, a visionary leader in customer experience and digital transformation. Hussein shares his journey through various leadership roles, highlighting his impactful work at Red Bull, Nissan, and Deloitte Digital. He discusses the importance of customer-centric strategies and the integration of technology to enhance customer experiences. Hussein dives into three significant transformation examples, starting with Red Bull’s innovative marketing campaign during the Felix Baumgartner space jump. He then shares the groundbreaking “She Drives” initiative at Nissan, which empowered female drivers in Saudi Arabia, and the “ShopAtHome with Nissan” program, which revolutionized the automotive customer experience during the COVID-19 pandemic. Throughout the conversation, Hussein emphasizes the role of data, personalization, and empathy in creating exceptional customer experiences. About Hussein M. Dajani Hussein M. Dajani is a transformative marketing, customer experience and AI leader redefining what it means to lead responsibly in the age of disruption. With 24+ years across industries and geographies, he fuses visionary thinking with operational rigor to build brands that grow, teams that scale, and strategies that deliver. Hussein is not just adapting to change — he’s driving it. A rare blend of CMO/CXO/CDO/CAIO mindset and CEO impact, he turns customer obsession into competitive advantage and emerging tech, especially AI, into measurable value. Whether leading digital revolutions or orchestrating brand relaunches, Hussein’s influence is felt across boardrooms, global stages, and the future of marketing itself. Resources Petromin Corporation : https://www.linkedin.com/in/hdajani/ Please, hit the follow button and leave your feedback: Apple Podcast: https://www.cxgoalkeeper.com/apple Spotify: https://www.cxgoalkeeper.com/spotify Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/ Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation.
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?
Agility requires more than just the ability to react quickly to market signals. It demands a stable, strategic core—a brand—that provides the necessary context and direction to ensure your pivots are purposeful, not just panicked.
Today, we’re going to talk about a fundamental truth that many organizations are wrestling with: what looks like a growth problem is often a brand problem. When acquisition costs are climbing and churn is a constant threat, the default response is often to double down on performance marketing. But in crowded markets, that’s a race to the bottom. We’ll explore why brand is the ultimate lever for creating sustainable demand, pricing power, and the kind of loyalty that performance channels simply can’t buy.
To help me discuss this topic, I’d like to welcome, Kimberly Storin, CMO at Zoom.
Kimberly Storin is the CMO at Zoom, where she leads global marketing and communications. Prior to Zoom, Kim held marketing leadership roles at various tech companies, from SaaS start-ups to Fortune 50 companies, and was an M&A consultant at Deloitte earlier in her career.
She lives in Austin, is deeply involved with the Austin philanthropic community through the Austin Community Foundation, and serves on the Advisory Board for Women in Revenue.
Kim Storin on LinkedIn: https://www.linkedin.com/in/kimberlystorin/
Zoom: http://www.zoom.us
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
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