Exploring the MarTech & CX Landscape
CallRail, the lead engagement platform, today announced the launch of their Marketing Development Fund (MDF). This program is designed to provide financial and strategic support for co-branded marketing initiatives as part of its existing Agency Partner Program. CallRail’s new MDF program underscores the company’s commitment to the mutual growth and success of its 7,000+ Agency customers.
Marketing operations (MOps) play a pivotal role in bridging the gap between various functions within an organization. This role has evolved significantly, especially with the advent of artificial intelligence (AI) technologies that promise to revolutionize how marketing teams operate. As we look to the future, it is imperative for marketing operations professionals to embrace AI as a catalyst for enhanced collaboration, efficiency, and strategic alignment.
Joining us today is Arianna Vogel, Senior Director of Product Marketing at Foursquare, a leader in location intelligence and measurement, helping marketers navigate the increasingly complex world of attribution, enabling them to develop strategies that cut through the noise and drive real results.
Margin pressure is rising as shoppers trade down, supply‑chains wobble, and talent grows scarce. Eighty‑five percent of consumers say they are choosing lower‑priced products, leaving brands to squeeze more productivity out of smaller teams. Manual processes and disconnected systems make that a difficult exercise—and the cost shows up on the P&L.
In this article, we discuss how predictive analytics helps identify market shifts, how to use data to align with future trends, and how scenario planning can prepare organizations for emerging opportunities or threats.
Join us for a compelling conversation with Bruce Temkin, a true pioneer in the world of customer experience (CX) and the co-founder of the Customer Experience Professionals Association (CXPA), the founder of the XM Institute at Qualtrics, and now,…
Touchcast’s AI technology to be integrated with Infinite Reality’s portfolio of products and services including Napster, iR Studio, and iR Enterprise
Created in collaboration with Microsoft to explore, prototype, and validate AI-driven solutions for content and experience, empowering marketers to stay ahead of the curve
Brands are continually seeking innovative ways to engage with their customers. One of the most effective channels that has emerged is Short Message Service (SMS). SMS is not merely a communication tool but a pivotal element in enhancing customer journey engagement. This article explores how SMS can significantly elevate the customer experience by leveraging its immediacy, personalization, and strategic integration into the marketing funnel.
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it demands a strategic, data-driven commitment to the entire customer journey. Though it might be tempting to treat customer experience (CX) initiatives as purely “soft” endeavors, tying them directly to business outcomes can yield powerful results that spark organization-wide transformations. One enterprise that has excelled in this arena is DHL Supply Chain, part of the global DHL family, which has successfully demonstrated how meaningful CX programs can drive measurable commercial and operational benefits.
