Author: Agile Brand Guide

Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a new persona—the AI agent—that demands its own unique approach, its own content strategy, and its own definition of value.

Criteo CPO Todd Parsons on why marketing channel silos distort performance, how AI is compressing the shopper journey, and unifying media across walled gardens.

What’s left to set a brand apart once every competitor is running the same models, drafting with the same tools, and promising customers the same speed?

New research shows marketers are producing more with less, overshooting budgets and underusing creative assets – all challenges XR ONE™ is built to solve 

Reposted from GregKihlstrom.com: Recent research across Forrester, Gartner, and adjacent CX coverage converges on the same seam. Adoption has stopped being the variable that separates leaders from the field. Roughly nine in ten organizations are piloting or running AI in some form, and the number keeps climbing across every…

Yesterday’s press releases tell a story that vendor headlines obscure: marketing organizations are being asked to run faster on infrastructure that was never built for the speed AI now demands. …

HubSpot CMO Kipp Bodnar on brand discovery in the age of AI search. How Answer Engine Optimization, off-site citations, and unified customer data reshape marketing.

Why B2B Fulfillment Matters for Modern Brands, a research report by Radial explores the critical role of B2B fulfillment in supporting omnichannel strategies, detailing key challenges, critical performance indicators, and the strategic importance of robust logistics partnerships.

Deployment of NiCE Copilot enables relationship managers and banking teams to deliver more personalized, efficient, and compliant service at scale

Research shows that email signatures significantly increase reader confidence and trust