Author: Agile Brand Guide

Built directly into content workflows, AI agents execute, optimize and continuously improve digital experiences, helping teams publish faster, scale consistently and reduce manual effort

Algolia today announced significant enhancements to Agent Studio, its application for accelerating the creation and optimization of AI agents and onsite agentic commerce experiences.

Yesterday’s martech news, July 28, 2026: Knak finds 88% of AI marketing output still needs human editing, plus Algolia, StackAdapt, Cyabra and WPP Media.

Cyara CEO Sushil Kumar on why agentic AI voice bots fail in CX: the 5% problem, compliance risk hidden behind containment rate, and testing with a rubric.

Agents that run continuously bill continuously. Holding companies are burying AI costs in principal media, OpenAI proposes useful intelligence per dollar as the enterprise metric, and only 24% of marketing organizations have integrated AI into everyday workflows. Why cost per completed task becomes the metric that matters in 2026.

A survey of 300+ enterprise marketing leaders finds the bottleneck is production: the work of building, reviewing and shipping emails and landing pages

CX and AI industry veteran, Venkat Iyer, will lead development of new governed agentic capabilities 

The opening move of the shopping journey is shifting away from the properties brands control. According to the fourth edition of Salesforce’s State of Commerce report, released July 28, use of agentic search as the first step in a purchase journey grew 200% year over year — a signal…

Founded by ex-Amazon leadership, MarketLeap delivers a full-service platform to help brands solve operational complexity and diversify their marketplace presence

PropellerAds, a global leading advertising network, announced a major upgrade to NIKO, its AI-powered campaign agent. The update transforms NIKO from a smart setup assistant into a full campaign co-pilot capable of managing an advertiser’s workflow end-to-end, entirely through conversation.