Exploring the MarTech & CX Landscape
Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales….
Your brand is growing, and you know that your audience is watching streaming content. But how do you reach them in a way that measure awareness, conversions, and other key metrics?
Welcome to One Amazing About Roku. Today we’re talking with Dan Lapinski, lead Product Marketing Manager for Roku Ads Manager and he will be sharing one amazing thing about Roku Ad Manager’s Action Ads with us today.
At enterprise scale, customer experience orchestration can become an unruly beast—particularly when you have to balance millions of customers, dozens of engagement channels, and thousands of decision models. But Christian Nelissen, Chief Data and Analytics Officer at National Australia Bank (NAB), believes that with the right architecture and mindset, it’s not only manageable—it’s transformative.
Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake?
We are here at Forrester CX Summit North America 2025 in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers.
Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them.
Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester.
AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next.
Forrester: https://www.forrester.com https://www.forrester.com
Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands
Don’t Miss MAICON 2025, October 14-16 in Cleveland – the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150“
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content creation. But when lives, money, or compliance are on the line, unpredictability becomes a liability. That’s why Peter van der Putten, Director of the AI Lab and Lead Scientist at Pega, is focused on a new frontier: predictable, governed AI agents that can innovate and stay within the lines.
This article was written by Greg Kihlström for MarTech. Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased
customer lifetime value.
UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements. But now, AI is putting that timeline under pressure. As companies strive for faster, more efficient customer experiences, AI offers speed—but not necessarily strategy.
First release, Genesys Cloud AI Guides, will enable teams to design and govern more autonomous AI agents with no coding required
AirConsole and Audi mark a new milestone in in-car entertainment with the official launch of AirConsole’s interactive gaming platform in selected Audi vehicles – bringing fun, social games that everyone in the car can play together using their smartphones. Starting today, Audi owners can access a rich selection of games, including Mattel’s Pictionary™ Car Party, directly through their in-car infotainment system.
Agility isn’t about adding more tech; it’s about multiplying human impact.
Today we’re exploring the network effect of AI and how it helps employees create powerful experiences with Jay Pattisall, VP & Principal Analyst at Forrester.
