S1 | #1: B2C Expectations in a B2B World with Chris Costello, Amazon Business
Today we’re going to talk about B2C expectations in a B2B world and how consumer expectations can be managed and even exceeded in a B2B environment.…
Harnessing both personalization and sustainability in technology
Personalization refers to the ability to customize and tailor products or experiences to individual preferences. O’Malley mentions how hyper personalization allows individuals to make their cars…
461: #461: Raising the stakes of stakeholder design with Curt Schreiber, VSA Partners
One of the biggest challenges business leaders face today is managing multiple stakeholders. For the past half-century, most CEOs have simply sought to please board members…
2024 Predictions for Sales Operations with Hendrik Isebaert of Showpad
As we prepare for the year ahead, the sales landscape is undergoing some major shifts. In an era of abundant information and increasingly informed buyers, traditional…
Pay attention to audience segment size for your campaigns
Segmenting too small can be limiting in advertising campaigns. While it may seem logical to narrow down the target audience to a specific group, there are…
Agile accessibility prioritizes user flows
Agile accessibility prioritizes user flows by shifting focus to key processes and actions that users take within a digital experience.
460: #460: Retention in an Omnichannel World with Ann Fellman, Bloomerang
Today we’re going to talk about a topic we don’t talk about much on this show – nonprofits, and more specifically since it’s December, end of…
Harnessing Artificial Intelligence: Balancing Technology and Humanity with Paul Banks
Welcome to a groundbreaking episode of the CX Goalkeeper Podcast, where we dive deep into the world of AI and its impact on customer experience and…