460: #460: Retention in an Omnichannel World with Ann Fellman, Bloomerang

Today we’re going to talk about a topic we don’t talk about much on this show – nonprofits, and more specifically since it’s December, end of year giving. If you’re like me, you’re probably currently being inundated with calls to donate from nonprofits on TV, email, social media, and any other channel you interact with.

Just like other much larger brands, nonprofits struggle with acquisition and retention issues, and today we’re going to talk about how customer, or donor, retention is both a challenge and an opportunity, and even those in the for-profit space might get some insights from this discussion as well.

To help me discuss this topic, I’d like to welcome Ann Fellman, CMO at Bloomerang.


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