man sitting on a sofa using a tablet

Harnessing both personalization and sustainability in technology

This article was based on the interview with Timothy O’Malley of E Ink by Greg Kihlström for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:

Personalization and sustainability are two key factors that are shaping the future of technology. In the podcast transcript, Timothy O’Malley, AVP of U.S. Business Operations at E Ink, discusses the potential of personalization and sustainability in the context of e-paper displays.

Personalization refers to the ability to customize and tailor products or experiences to individual preferences. O’Malley mentions how hyper personalization allows individuals to make their cars exactly what they want them to be. This concept extends beyond cars and can be applied to various other products and technologies. The ability to personalize products can create a stronger emotional connection between individuals and the brands they interact with.

On the other hand, O’Malley also highlights the importance of standardization and consistency in certain contexts. He mentions that there are surfaces that can be dynamically changed, but there is also value in having standardized surfaces. This balance between personalization and standardization is crucial in creating cohesive brand experiences.

In terms of sustainability, O’Malley discusses the trend of wise energy use and sustainability in Europe. He mentions new regulations in Germany and France that prioritize energy efficiency and sustainability. This trend is expected to push the adoption of energy-efficient technologies, such as e-paper displays, which consume less power compared to traditional screens. As the technology becomes cheaper and easier to use, it is likely to be adopted more widely.

The impact of technology on society across sectors is also discussed in the podcast. O’Malley mentions that as the true impact of technology becomes more apparent, people will start to make wiser choices for their own personal health. This includes considering the impact of screen usage on eye health and making healthier choices, such as reading physical books or using e-paper displays.

Personalization and sustainability are two important factors in the development and adoption of technology. The ability to personalize products and experiences creates stronger emotional connections, while sustainability considerations drive the adoption of energy-efficient technologies. As technology continues to advance, finding the right balance between personalization and standardization, as well as prioritizing sustainability, will be crucial in creating a positive impact on society.

House of the Customer by Greg Kihlström is now available.
House of the Customer by Greg Kihlström

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