Exploring the MarTech & CX Landscape
Today we’re going to talk about the role of public art in place and its relationship to the people who live and work in a place like Arlington County, Virginia.
To help me discuss this topic, I’d like to welcome Angela Anderson Adams, Director Arlington Public Art at Arlington Economic Development.
AI brings value to organizations by revolutionizing various aspects of the workplace. One of the key benefits of AI is its ability to analyze large amounts of data and provide valuable insights.
The latest book in its Agile Brand Guides series educates marketers on how to design, build, and implement chat bots, conversational AI, and live chat to improve the customer experience
Based on a recent podcast interview this article talks about customer engagement and how to do this through personalization and using customer data strategically.
Customer journey analytics is a powerful tool that allows brands to
optimize and personalize the customer experience.
We are thrilled to announce that the Marketing AI Institute has named Greg Kihlström’s The Agile Brand Guide to AI & Marketing to their list of “The Very Best Books on AI in 2023” now available on their website.
Artificial intelligence (AI) can augment human roles in the workplace, rather than replacing them entirely.
One of your challenges as a marketer is to identify the right metrics that
not only measure marketing performance but also support your company’s
wider business objectives. In this article, we’re going to explore the
process of selecting marketing metrics that resonate with your stakeholders
across the organization.
How do you know if your marketing efforts are truly aligning with your
business goals? The answer lies in selecting the right marketing metrics to
evaluate success
The brand of today and tomorrow must be an Agile one, nimble enough to adapt to fast-changing environments, and rooted in continually improving the people, processes, and systems that comprise it.
