Exploring the MarTech & CX Landscape
The challenge of balancing growth with brand identity has never been more pronounced. As businesses strive to expand their offerings and reach new audiences, they must tread carefully to ensure that their core brand identity remains intact. This delicate balance is particularly evident in the realm of B2B marketing, where organizations often grapple with internal silos, misaligned goals, and the pressures of scaling their operations.
Today, we’re joined by Beth Scagnoli, Vice President of Product Management at Redpoint Global, a company at the forefront of data-driven customer experience solutions. Beth’s expertise spans Customer Data Platforms (CDPs), data quality, and marketing automation, making her uniquely positioned to discuss how organizations can harness the power of clean, observable, and composable data to create transformative customer experiences.
With high-quality content, impressive speakers, and niche events, eTail Palm Springs offers a personalized professional development experience.
The traditional buyer’s journey has undergone a significant transformation. Gone are the days when the buyer’s journey could be neatly encapsulated within a linear funnel model, where potential customers moved sequentially from awareness to consideration and finally to purchase. Today, the buyer’s journey is increasingly nonlinear, reflecting the complexities of consumer behavior today.
Welcome to One Amazing About… Originality.AI. I’m your host, Greg Kihlström and I’d like to welcome Jon Gillham, Founder at Originality.ai and he will be sharing one amazing thing about Originality.AI with us today.
Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires?
Third Annual iSeatz “Tipping Point” Study Reveals Multi-Year Trends Impacting Travel Rewards Programs, Consumer Behaviors and Brands Investments
Dentsu, in partnership with Adobe, today announced Adobe GenStudio dentsu+, an innovative, generative AI-powered, integrated marketing ecosystem for brands. The culmination of a decade-long relationship, Adobe GenStudio dentsu+ combines Adobe’s new, leading Content Supply Chain solution suite, GenStudio, with the power of dentsu’s proprietary integrated services, technology and audience intelligence. Underpinned by dentsu’s Merkury, the industry’s leading data and identity platform, the offering gives marketers the power to efficiently reach and engage audiences in a highly scaled and personalized manner, driving more in-the-moment experiences and bringing consumers even closer to the brand.
As the marketing landscape continues to evolve, the integration of artificial intelligence (AI) is transforming how brands connect with consumers. The podcast discussion highlights the remarkable advancements in AI technologies, particularly in generative AI models, which have opened up new avenues for targeted marketing strategies. These developments not only enhance the effectiveness of marketing efforts but also underscore the importance of compliance in an ever-regulated environment.
Workplace wellbeing is more than just a buzzword—it’s a game-changer. In this episode, Craig Fearn, a leading expert in workplace wellbeing, shares powerful insights on how organizations can create environments where employees thrive. From…
