Author: Agile Brand Guide

Marketers have a lot of channels to pay attention to, and the number only seems to be growing. Well what if you could connect all your channels and see them in real-time, along with what needs attention, and even how to fix it—all in one place? Welcome to One…

The iSpot 2026 Video Ad Spend & Strategy Report, based on a survey of over 200 marketers with substantial TV spend, provides critical insights into anticipated budget shifts, measurement priorities, and the challenges and opportunities presented by AI. This analysis outlines the strategic imperatives for enterprise leaders to optimize…

iSpot, the cross-platform TV and video ad measurement company, released today the results of its annual market research survey amid this year’s TV ad buying upfronts.

Sendbird Inc., the AI customer experience company powering conversations for over 300 million people every month, redefined AI accountability with the launch of Agent Steward on its Delight.ai platform. Designed to take full ownership of complex, long-running customer issues, Agent Steward is supported by the debut of Trust OS 2.0…

Klaviyo, the autonomous B2C CRM, announced an expanded integration with Anthropic to bring new agentic marketing workflows to Claude. By connecting Klaviyo’s Model Context Protocol (MCP) server more broadly across Claude’s products — including Claude.ai and Claude Cowork — brands can securely access Klaviyo customer and performance data and…

The CMO role is being rewritten by the marketing technology (and related) architecture that is running the enterprise. Forrester’s new research makes it explicit: the next-generation CMO isn’t running campaigns, they’re orchestrating networks of AI agents, data pipelines, and human specialists. The question isn’t whether this is coming, or…

Yesterday’s press releases paint a picture that CMOs need to read carefully — not for the vendor optimism, but for the structural shifts hiding underneath it. The dominant theme across May 10’s announcements is a market in the middle of a painful transition: AI tools are proliferating faster than…

Today, we’re going to talk about how to reframe the marketing operations function from a cost center or tactical execution engine into a strategic driver of growth. And we’ll explore a powerful, and perhaps counterintuitive, way to do it: by building a genuine community, not just as a marketing…

We’ve become so fixated on resolving issues quickly that we often fail to ask the more important question: Why are customers contacting us in the first place?

Businesses are increasingly turning to ProWebChat not just for AI chat, but for a complete intelligent business engagement platform competitors cannot match