Practical E-Commerce Features Upcoming Book by Greg Kihlström on Marketing & AI
Practical Ecommerce featured Greg Kihlström’s The Agile Brand Guide to Marketing & AI in its list of 12 Ecommerce books to watch in April 2023.
Agile Brand Guide gives marketers the understanding they need to assess if Agile marketing is right for their team
In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook. It features a foreword by Jascha Kaykas-Wolff, President at Lytics.
Public Art and the Future of Place with Angela Anderson Adams
Inviting artists to play a major role in designing and enhancing the civic realm shouldn’t be the byproduct of a sudden cultural shift brought on by a pandemic. It can’t be an afterthought or a quick fix to creating a unique place that will attract business and residents. And if you ask Arlington’s Public Art Director Angela Anderson Adams, a bold art plan for public art in a community might take nearly 40 years of investment and big visioning.
The Agile Brand Podcast Featured on Thinkers360 Top Podcasts You Should Listen to in 2023
The Agile Brand with Greg Kihlström podcast was featured as one of the Thinkers360 Top Podcasts You Should Listen to in 2023.
New Book by Greg Kihlström Discusses How Brands Can Create the Personalized Customer Experience of the Future
Drawing on Kihlström’s experience working with top organizations, as well as dozens of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the blueprint to achieve a customer-centric, sustainable platform for growth is made tangible.
The Agile Brand Guide to Customer Journey Orchestration by Greg Kihlström is the latest in the Agile Brand Guides series
In this second Agile Brand Guide, Customer Journey Orchestration Platforms are explored and demystified. The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström is now available in print as an ebook.
Martech: How to prepare teams for customer journey orchestration
This article was written by Chris Wood for MarTech, based on a presentation by Greg Kihlström at the recent MarTech conference. Read the full article here.
One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. In order for this to work, teams in those units need to be prepared ahead of the implementation.
Agile Brand Guides series launches with The Agile Brand Guide to Customer Data Platforms by Greg Kihlström
In this first Agile Brand Guide, Customer Data Platforms are explored and demystified. The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers by Greg Kihlström is now available in print as an ebook.
Relay Network Blog: Meaningful Two-Way Customer Relationships
The Relay Network blog featured my interview with their CEO, Matt Gillin where we discuss meaningful two-way customer relationships and how customer communication and engagement plays a critical business role.
What Non-IT Leaders Need to Know About Ransomware and Cybersecurity
Non-IT leaders are still an integral part of preventing cybersecurity attacks, and solutions don’t have to be technical or complex to be effective. When businesses operate in an increasingly threatening online environment where attacks are costly and can have catastrophic consequences, cybersecurity is everyone’s responsibility. Here’s how non-IT leaders can make a significant impact on preventing ransomware and cybersecurity attacks.