Author: Agile Brand Guide

In the report, Why Personal Connection with Gen Z Is Becoming an Advantage for Payment Brands, Analysis across more than 2,000 brands by BERA shows that Personal Connection explains over half of the variance in overall brand equity among Gen Z. This correlation intensifies within finance, banking, and digital…

The WebOps platform for WordPress and Drupal now runs Next.js, reducing multi-vendor complexity by unifying IT, developers, and marketers around a single system designed to build and run the web at scale.

As enterprises turn to AI for modernization efforts, survey results reveal legacy systems are still holding organizations and their employees back

Three converging signals define this moment. First, AI-driven commerce is generating real traffic but failing to convert it at the same rates as traditional search — Dell’s ecommerce team has confirmed that sessions from ChatGPT, Perplexity, and Claude are measurable but convert at substantially lower rates than search-driven traffic.…

The modern CMO’s remit is less a job description and more an exercise in controlled chaos. The pressures are immense and coming from every direction: the board demands clearer P&L impact, the pace of technological change is relentless, and the fundamental nature of customer engagement is being rewritten by…

Today, we’re going to talk about the hidden costs of outdated technology. While many leaders are focused on implementing the next generation of AI, new research suggests that the legacy systems still running in the background are not just inefficient—they’re actively eroding employee morale, productivity, and could even be…

Airship accelerates AI strategy; announces major expansion and enhancements to its AI Agent Fleet to optimize campaigns and cross-channel experiences 

Leadership Structure Returns to Co-Founder-Led Model to Pair World-Class Product with Global Distribution; Chris O’Neill to Continue on Board of Directors

The news cycle delivered a set of announcements that, taken together, reveal a marketing technology landscape in genuine structural transition, not the steady but incremental AI feature-drop cycle of the past two years, but a shift in the underlying architecture of how products are discovered, how campaigns are planned,…

Today, we’re going to talk about how AI has permanently changed product development. But while it enables teams to tackle more problems faster than ever, the real challenge has shifted to keeping pace with rising customer expectations. This new landscape requires a shift in product leadership—from simply adopting trends…