AI-Driven Marketing Strategy: Adapting Decision-Making for Enterprise Performance
Marketing is undergoing a rapid transformation, driven primarily by the strategic integration of Artificial Intelligence (AI). New research from McKinsey indicates that 42% of companies now…
Replace or be replaced: Survey reveals marketing insights from AI adoption
According to a recent survey of marketing leaders, 25% of marketers use AI for data management, analytics, and reporting, which is the most popular usage among…
#271: How BSI Software Builds the Future: Data, AI Agents and Digital Sovereignty with Markus Brunold
This episode explains how BSI builds for data, AI agents, and digital sovereignty. Markus Brunold shares the company mission, cloud and AI model choices, and how…
#784: Monday.com Global Creative Director Robbie Ferrara on clarifying the benefits of AI
Today, we’re going to talk about what it takes to break the mold of traditional B2B marketing, particularly in the age of AI. We’ll explore how…
Top 10 Marketing Technology Thought Leaders in 2026
Let’s meet ten marketing technology thought leaders whose ideas consistently show up in enterprise strategy decks, conference agendas, and analyst conversations. These include Scott Brinker, Greg…
Expert Mode: The Multiplier Effect of a Platform Mindset
In the modern enterprise, the term “agility” is ubiquitous. It’s a North Star for leadership, a buzzword in boardrooms, and a frequently unfulfilled promise for teams…
Expert Mode: Building a Resilient Brand Through Crisis and Conviction
Few stories embody this trial-by-fire ethos better than that of Lovesac and its founder, Shawn D. Nelson. What began with an oversized foam-filled “sac” built in…
#783: Typeface CMO Jason Ing on the paradox of hyper personalization and brand consistency
Today, we’re going to talk about resolving one of the biggest paradoxes in modern marketing: achieving hyper-personalization at massive scale, without sacrificing brand governance and consistency.…
