The Authenticity Gap Is Costing Brands More Than They Realize

The Authenticity Gap Is Costing Brands More Than They Realize

Jun 11, 2026

Consumers are drowning in advertising. Every scroll, click, and stream is interrupted by another product’s promise competing for attention. Yet despite unprecedented access to audiences, many brands are finding it harder than ever to earn trust.

Catch the latest episodes of our shows

Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era
The Agile Brand with Greg Kihlström

Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era

Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation
The Agile Brand with Greg Kihlström

Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation

From CRMC: Phaedon’s Jaclyn Wands on humanizing loyalty in an AI-driven world
The Agile Brand with Greg Kihlström

From CRMC: Phaedon’s Jaclyn Wands on humanizing loyalty in an AI-driven world

Asana CMO Prachi Gore on realizing AI’s true potential for marketing operations
The Agile Brand with Greg Kihlström

Asana CMO Prachi Gore on realizing AI’s true potential for marketing operations

Vasion Chief Strategy Officer JD Carter on Building a responsive brand
The Agile Brand with Greg Kihlström

Vasion Chief Strategy Officer JD Carter on Building a responsive brand


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