Exploring the MarTech & CX Landscape
High-priority tasks play a crucial role in determining the success of a
project, initiative, or goal. As we delve into the six key dimensions that define these tasks, we gain valuable insights into effective
prioritization.
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to organizations navigating the incorporation of AI into their marketing teams, I’d like to emphasize the critical need to establish a strategy promptly. Ignoring the potential of AI and clinging to conventional methods can result in missed opportunities and a loss of competitiveness in today’s market.
As artificial intelligence grows in importance, it reinforces the idea that
organizations must prioritize access, visibility, and action with data. It
drives decision-making, informs strategies, and helps businesses better
understand their customers.
It might feel like it goes without saying, but make sure you are keeping the customer front and center in your customer journey orchestration (CJO)
efforts. Successful CJO must be centered around the customer, with their needs and preferences at the forefront of all efforts.
Responding to feedback is important for businesses to improve their
customer experience. In today’s digital age, customers have numerous
platforms to voice their opinions and share their experiences with
businesses. Whether it’s through surveys, online reviews, or social media,
customers expect their feedback to be heard and acknowledged.
Data improves customer experience by providing retailers with valuable
insights and information that can be used to enhance various aspects of
their operations.
The Delighted Customers Podcast with Mark Slatin interviews the top thinkers and practitioners in the industry and provides insights that are practical and actionable—not just hypothetical and abstract. I believe that The Delighted Customers Podcast fills a gap in a market where there is a lot of talk about what good CX is, but Mark and his guests go a step further and talk about how to actually achieve it.
Who among us hasn’t heard this phrase, or even uttered ourselves from time to time: “but that’s the way we’ve always done it.” After all, there is comfort in familiarity, and as someone who spends a lot of time in the area of marketing operations, there is efficiency when processes are repeated.
This article was written by Greg Kihlström for MarTech. Learn the
essentials of feedback loops, experimentation and agility to deliver
continuous improvement in customer journey operations.
This article was written by Greg Kihlström for CMSWire. To thrive as a
business and rise to change management challenges, you need to dig out of
experience debt, technical debt, operational debt and culture debt.
