MarketingOps 3.0
What happens to Marketing Operations when customers, competitors, and brands all begin operating through autonomous agents? Marketing leaders need an operating discipline that aligns with a market shaped by machine-mediated decisions, hybrid teams, and continuous customer interactions.
MarketingOps 3.0 presents a practical framework for redesigning Marketing Operations...
Marketing Operations
As organizations grapple with fractured processes, siloed data sources, and shifting consumer demands, a marketing operations function that can more effectively bridge strategic goals with measurable outcomes is essential for businesses and marketing teams of all sizes.
This book explores what constitutes marketing operations, the business case for high functioning...