Capitol Communicator: AI for Marketers: The Hype and Reality of Generative AI

This article was written by Greg Kihlström for Capitol Communicator. Read the original article here.

Artificial intelligence’s impact on business today, particularly in the marketing world, cannot be ignored. From the unprecedented adoption of ChatGPT to the constant buzz around new AI-based features, we are bombarded with information. But amidst the hype, marketing leaders and their teams must determine how to leverage AI effectively for their work and customers.

Over four articles, we are going to delve into the different categories of artificial intelligence and their significant impact on marketers and customers. We also highlight potential pitfalls to avoid. You might already be familiar with some of these AI types, but given the dynamic nature of this field, it’s crucial to stay updated.

Now, let’s closely examine Generative AI, which comprises tools that generate text, images, and other media based on prompts. 

What it is

Generative AI is a remarkable technology that utilizes existing text, imagery, and data to create fresh content. By leveraging powerful technologies like GPT (Generative Pre-trained Transformer) and Stable Diffusion, these AI models are trained on specific or general datasets, enabling them to generate impressive results.

Let’s delve into some popular tools employed in Generative AI:

  • ChatGPT or Google Bard (text)
  • DALL-E or MidJourney (images)

Now, here’s how it works: You simply provide a prompt, and the AI gets to work. For example, with Microsoft’s integrated ChatGPT interface on Edge browser, you can request five brilliant ideas for an AI and marketing blog post. And guess what? It delivers just that. Or you can experiment with an image generation tool and ask it to create an image where a unicorn jumps over the Brooklyn Bridge. (See above)  The possibilities are endless, and I encourage you to give it a try.

Remember, the output generated by these tools is based on prior learning from source texts, images, or other materials. As the underlying technology evolves, the quality of the output improves. Embrace the potential of Generative AI and unlock unparalleled creativity in your content generation endeavors.

This article was written by Greg Kihlström for Capitol Communicator. Read the original article here.

The Agile Brand Guide to Generative AI

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