Agile focuses on outcomes, not outputs
Agile focuses on outcomes, not outputs. This is a key principle that underpins Agile principles and the methods based on them, and distinguishes it from traditional project management approaches.
CMSWire: AI in Business: Friend or Foe? Choose Wisely
It’s likely already too late to pause adoption, but you can still establish an enterprise-wide stance on adoption and best practices for AI in business.
Leaders need to embrace experimentation
Leaders need to embrace experimentation in order to successfully implement Agile marketing strategies.
How media automation can improve the customer experience
Media automation allows marketers to spend less time on manual and tedious marketing processes, freeing up more time to focus on capturing consumer attention.
Agile marketing continues to be adopted in the enterprise
Agile marketing is growing in popularity in the enterprise. This is evident from the statistics mentioned in the Agile Marketing Alliance’s State of Agile Marketing 2023 Report
Driving successful change with Agile Marketing
There are three pillars of successful agile marketing: having a framework, investing in change management, and investing in a tool.
The many responsibilities of an Agile Brand
The brand of today and tomorrow must be an Agile one, nimble enough to adapt to fast-changing environments, and rooted in continually improving the people, processes, and systems that comprise it.
Top 10 Picks for Agile Marketing Books
We’ve rounded up our top 10 picks of essential reading materials that will give any digital marketer a healthy start
Continuous improvement is key to marketers’ success
The world of marketing—and business as a whole—continues to evolve and keep us all on our toes. With continual technology transformation, shifting consumer behaviors, and rising consumer expectations, continuous improvement offers a way to stay a step ahead of the potential chaos.
Continuous improvement is the process of constantly analyzing and refining marketing strategies to optimize performance and increase success.
How agile is your Agile Marketing?
If one of your marketing colleagues has said something similar to, “We
tried Agile, and it didn’t work,” I have a simple response. If it didn’t
work, you weren’t doing it right.