CMSWire: The CX Teams Moving Fastest Are Rewriting How AI Research Works
This article was written by Greg Kihlström for CMSWire. As customer expectations accelerate, CX leaders are turning to synthetic research and agentic AI to test experiences…
Expert Mode: Why Your Marketing Cloud Might Be Confusing Your AI
For years, enterprise marketing leaders have been engaged in a monumental construction project. With blueprints drawn up by the major marketing clouds and materials sourced from…
A Look Forward to 2026, Part 1: Why Authenticity and Agents Will Rule the Future
The core prediction is this: the “new brand currency” will be nothing less than unvarnished authenticity. This shift mandates a re-evaluation of human capital, where employees…
Expert Mode: The Strategic Blueprint for Building an AI-Powered Enterprise
We recently had a conversation with Arto Minasyan, Founder and President of Krisp.ai, a company that has navigated this complex landscape to become a leader in…
Expert Mode: Beyond the Automation Hype: Designing an Empathetic Future with AI
The real challenge, and the greater opportunity, lies not in replacing human effort but in amplifying it. This requires a more nuanced approach, an intentional choreography…
The Unglamorous but Essential Work of AI in the Enterprise
In enterprise marketing, we live with a peculiar paradox. We are tasked with driving innovation, creating seamless customer journeys, and responding to market shifts with a…
Expert Mode: The New Retail Imperative: Thriving on Real-Time Data Agility
The old playbooks, the reliable dashboards, and the comfortable strategies of yesterday are proving to be liabilities today. In this environment, agility isn’t just a buzzword;…
Expert Mode: Preparing for Your Next Customer—The AI Agent
We are on the cusp of an era where our carefully crafted brand messages, sophisticated user experiences, and multi-million dollar campaigns may be interpreted not by…
