Exploring the MarTech & CX Landscape
Articles about brand strategy for modern marketers.
Stories have always been a powerful tool for influencing decisions. In the podcast interview with Megan Burns, they discuss the importance of using stories to make a compelling case for change in a business setting. They emphasize the need to move beyond just presenting numbers and data, and to instead use stories to paint a vivid picture of the potential outcomes of different choices.
In the interview, Kristen Heisey, the CEO and president of Everence Federal Credit Union, discusses the importance of having deeper conversations with customers to drive loyalty. She emphasizes the need to go beyond just satisfying customers and instead focus on building relationships and understanding their needs on a deeper level.
Customer-centric approach to growth marketing is essential for businesses looking to expand and thrive in today’s competitive marketplace. By focusing on the needs and preferences of their customers, companies can drive growth, increase customer loyalty, and ultimately improve their bottom line.
In today’s increasingly digital world, print marketing is making a comeback as a powerful tool for personalized communication. As digital environments become saturated with advertisements and messages, personalized print communications are gaining more attention for their ability to connect deeply with audiences. According to the Print Impact Report by RRD, over two-thirds of organizations are personalizing their print communications, highlighting a resurgence in personalized print marketing.
Private labels, also known as store brands, have traditionally been seen as lower quality alternatives to national brands. However, recent trends suggest that consumers are beginning to view private labels in a more positive light.
Deep partnerships are critical for success in the B2B2C model, as highlighted in a recent podcast featuring a healthcare industry expert. In this model, businesses sell their services to other businesses, who then provide those services to consumers.
Using stories for impactful communication is a powerful tool that can help drive change and create lasting impact. The interview with Megan Burns highlighted the importance of simplifying ideas and making them memorable in order to effectively communicate with others.
Trust is a crucial aspect of any relationship, whether it be personal or professional. In the podcast interview, Gary David, PhD emphasizes the importance of earning trust through social connection.
Identity plays a crucial role in shaping customer loyalty in today’s business world. As discussed in the podcast interview, individuals have a deep-rooted need to belong and be part of something bigger than themselves. This innate desire for connection and affiliation with a group or community influences consumer behavior and brand loyalty.
One key aspect of sociology that can greatly impact customer experiences is the role of emotions in driving purchasing decisions. As discussed in the podcast transcript, emotions play a significant role in shaping our perceptions, preferences, and behaviors when it comes to buying products or services. Emotions are not just individually felt, but are also socially constructed and experienced, influenced by our social identities and group affiliations.
