A Conversation with Tina Beaty, CMO at SHRM
We were fortunate to spend time with Tina Beaty, the Chief Marketing & Experience Officer of one of the most respected associations in the country, the SHRM, the trusted authority for all things work.
Scaling brands while achieving sustainability
Scaling brands with sustainability is a complex challenge that many companies face in today’s business landscape. In order to understand this concept better, let’s analyze a transcript of a podcast where Richie Jones, the managing director at vvast, a D2C e-commerce agency, discusses the topic.
Considering value over price in the buyer’s journey
Value over price is a crucial concept in sales that emphasizes the importance of delivering value and benefits to customers rather than solely focusing on the price of a product or service.
The importance of making customer value a top priority
Customer value is top priority in any business. It is essential for organizations to prioritize the needs and satisfaction of their customers in order to build long-lasting relationships and maximize customer lifetime value.
The value of investing in authentic messaging
Investing in authentic messaging is a key recommendation for brands that are struggling with the challenges of fragmented consumer bases and managing campaigns within walled gardens.
Rethinking CLV: customer-centric customer lifetime value
Customer lifetime value (CLV) should not be solely focused on extracting value from customers. It should consider the benefits and value delivered to customers.
Centralized marketing campaign and content management improves measurement
Centralized management of marketing campaigns and content improves measurement in marketing campaigns.
The challenges of fragmented walled gardens
The rise of fragmented walled gardens, such as Instagram, TikTok, and Snapchat, has presented significant challenges for both brands and marketers.