Customer loyalty is emotionally driven
The concept of customer loyalty has undergone a profound transformation in the past couple decades. Traditionally, loyalty was often measured through quantifiable metrics such as points,…
Influencers Are Emerging in B2B: A New Paradigm in Marketing
In recent years, the landscape of marketing has undergone a profound transformation, particularly in the realm of Business-to-Business (B2B) interactions. Traditionally dominated by formal channels and…
Reinvent Authentically, Dream Audaciously
In the rapidly evolving landscape of business, companies face the dual challenge of maintaining their core identity while pursuing innovative growth opportunities. The phrase “Reinvent authentically,…
Using Customer Experience as Competitive Advantage
In a highly competitive marketplace, small businesses face numerous challenges, particularly when it comes to visibility and customer engagement. However, one area where they can gain…
How a brand-savvy AI to enhances marketing authenticity
As technology is rapidly reshaping the marketing landscape, the integration of artificial intelligence (AI) into marketing strategies has become a focal point for brands aiming to…
Intentionally investing in your personal brand
The concept of personal branding has evolved from a mere marketing strategy to a fundamental aspect of professional development and leadership. As highlighted in a recent…
Targeted ads require strategic execution
In advertising, and particularly during high-stakes events like the Super Bowl, the importance of targeted advertising cannot be overstated. As the podcast discussion highlights, reaching a…
Navigating new brand loyalty strategies
Brand loyalty has traditionally been built on consistent customer experiences, trust, and emotional connections. However, as Ian points out, the landscape has shifted dramatically due to…
