Expert Mode: Your Flagship Event Isn’t a Content Channel Anymore with Ashleigh Cook from RainFocus
Ashleigh Cook, CMO at RainFocus, argues that marketing leaders should stop treating events as places where content gets delivered. In her view they’re places where buying…
Beyond the Campaign Spike: Building Belonging as a Product
In a conversation with Airstream CMO Mollie Hansen and Nomadics Founder Chris Pendl, we explored how they moved beyond the typical marketing playbook to build an…
Expert Mode: Accelerating Understanding in the Age of AI with Melissa Blunte from Georgia-Pacific
As we get closer to the data, are we inadvertently moving further away from the human? Are we building systems that know everything about a customer’s…
Expert Mode: When Promotion Becomes a Tax, with Dan Ali from Amped Fitness
Every category has a default marketing playbook, and in low-price fitness the default is the offer. Say the number. Say it often. Beat the club down…
TFC: Bridging the Belief Gap: How Live Experiences Drive Trust and Action in an AI-Driven World
In today’s complex marketplace, brand awareness is no longer sufficient. Customers and B2B buyers face a deluge of information, much of it AI-generated, making it increasingly…
Expert Mode: How to Make Your Rebrand Behave Differently, Not Just Look Different with Greg Heinz of Optimizely
Recently, Optimizely undertook a brand transformation, moving to position itself not merely as a collection of powerful tools for experimentation and content, but as the definitive…
Zappi: Mastering Social Video: Data-Driven Strategies for Creative Effectiveness
Zappi’s “State of Creative Effectiveness: Social Video” report underscores a fundamental tension in social media advertising: the drive for attention versus the imperative for brand attribution.…
Expert Mode: Influence Orchestration in the Age of the AI Shortlist
The B2B buying journey has always been a complex, multi-touch affair, but the last few years have introduced a new gatekeeper that is fundamentally altering the…
