Expert Mode: Marketing to Machines And The Rise of the AI Agent Persona with Forrester’s Chuck Gahun
Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a new persona—the AI agent—that demands its own unique approach, its own…
Expert Mode: When Everyone Has the Same AI Tools, What Makes a Brand Feel Like Itself?
What’s left to set a brand apart once every competitor is running the same models, drafting with the same tools, and promising customers the same speed?
Beyond Mentions: How AI Conversational Context Shapes Brand Recommendations
Your AI Visibility Metrics Are Lying to You: How Conversational Context Shapes AI Responses, Demand-Genius research indicates that in B2B buyer journeys, only 16% of AI…
P&G Owns CPG in AI Search. Everyone Else Is Fighting Just to Be Seen.
Proprietary AiRR data on how the world’s largest consumer packaged goods brands show up in AI search. ChatGPT, June 2026.
Expert Mode: Beyond the Transaction: Building a Resonant Brand in Fintech with Alexandra Westfal, COLIBRIX ONE
The world of fintech, and B2B technology more broadly, presents a unique branding paradox. On one hand, the services offered—payment processing, acquiring infrastructure, virtual card issuance—can…
Expert Mode: Re-Evaluating Cashback as a Strategic Growth Lever with Shopback’s Carolina Paradas
Today, every line item in the budget, every channel in the mix, is under scrutiny from the C-suite. The conversation has shifted from vanity metrics and…
Stop Chasing Reach. Earn Your Own Line Instead.
For years, marketing teams have been told the same thing: increase reach. Get more impressions, more followers, more clicks. The logic is straightforward: more exposure should…
The Authenticity Gap Is Costing Brands More Than They Realize
Consumers are drowning in advertising. Every scroll, click, and stream is interrupted by another product’s promise competing for attention. Yet despite unprecedented access to audiences, many…
