Exploring the MarTech & CX Landscape
Articles about brand strategy for modern marketers.
One crucial aspect of alignment in business is the development of a resilient pipeline. A resilient pipeline refers to a sales organization’s ability to maintain a healthy and diverse portfolio of potential deals
Measurement of success in purpose-led businesses is, as you would imagine, just as important as in any other organization.
Competition in the e-commerce industry is a driving force behind brand innovation. Brands are constantly seeking ways to stay ahead and create unique experiences for their consumers
Purpose-led businesses can have an advantage in attracting and retaining talent, and this does not necessarily conflict with the need for profits, as that is neccessary to support the business’s purpose and deliver on its mission.
Developing leadership and management skills is crucial for content marketers in order to succeed in their careers.
We were fortunate to spend time with Tina Beaty, the Chief Marketing & Experience Officer of one of the most respected associations in the country, the SHRM, the trusted authority for all things work.
Scaling brands with sustainability is a complex challenge that many companies face in today’s business landscape. In order to understand this concept better, let’s analyze a transcript of a podcast where Richie Jones, the managing director at vvast, a D2C e-commerce agency, discusses the topic.
Value over price is a crucial concept in sales that emphasizes the importance of delivering value and benefits to customers rather than solely focusing on the price of a product or service.
Customer value is top priority in any business. It is essential for organizations to prioritize the needs and satisfaction of their customers in order to build long-lasting relationships and maximize customer lifetime value.
Investing in authentic messaging is a key recommendation for brands that are struggling with the challenges of fragmented consumer bases and managing campaigns within walled gardens.
