P&G Owns CPG in AI Search. Everyone Else Is Fighting Just to Be Seen.
Proprietary AiRR data on how the world’s largest consumer packaged goods brands show up in AI search. ChatGPT, June 2026.
Expert Mode: Beyond the Transaction: Building a Resonant Brand in Fintech with Alexandra Westfal, COLIBRIX ONE
The world of fintech, and B2B technology more broadly, presents a unique branding paradox. On one hand, the services offered—payment processing, acquiring infrastructure, virtual card issuance—can…
Expert Mode: Re-Evaluating Cashback as a Strategic Growth Lever with Shopback’s Carolina Paradas
Today, every line item in the budget, every channel in the mix, is under scrutiny from the C-suite. The conversation has shifted from vanity metrics and…
Stop Chasing Reach. Earn Your Own Line Instead.
For years, marketing teams have been told the same thing: increase reach. Get more impressions, more followers, more clicks. The logic is straightforward: more exposure should…
The Authenticity Gap Is Costing Brands More Than They Realize
Consumers are drowning in advertising. Every scroll, click, and stream is interrupted by another product’s promise competing for attention. Yet despite unprecedented access to audiences, many…
CMSWire: CRMC Recap – What Customer Loyalty Has to Look Like Before AI Can Help It
This article was written by Greg Kihlström for CMSWire. CRMC 2026 surfaced three recurring failures in retail loyalty strategy — brands that listen superficially, friction that…
WMF 2026: An Architectural Blueprint for Agile Brands Navigating the MarTech Revolution
Modern brand agility requires a strategic understanding that transcends traditional marketing silos. The layout of the WMF 2026 – We Make Future exhibition area (June 24–26,…
Expedia Group: Bridging the AI Trust Gap While Away From Home: Why Accountability Defines the Future of The Travel Customer Experience
A recent study by Expedia Group, The AI Trust Gap, highlights that while travelers embrace AI for discovery and planning, their preference for booking and critical…
