Expert Mode: Your Best Creator Is Probably Already on Payroll with Donatas Smailys from Billo
Donatas Smailys, co-founder and CEO of Billo, a creator economy platform that turns creator video into performance ads, argues the shift is bigger than scale —…
AI Search Is Rewriting Brand Visibility. Earned Media Is Becoming Infrastructure.
The question for brands is changing from “Can we rank?” to “Will AI recognize us as credible enough to include in the answer?”
Influence Orchestration: Earning B2B Trust in the AI-Driven Buyer’s Journey
The Spotlight Influence Orchestration Report introduces Influence Orchestration as the deliberate coordination of all trusted third-party voices to build verifiable credibility.
Expert Mode: Brand Stewardship as an Offensive Strategy in the Age of AI with Jason Ippen, Georgia-Pacific
This article was based on the interview with Georgia-Pacific’s Jason Ippen on the intersection of brand creativity and AI by Greg Kihlström, AI and MarTech keynote…
Bridging the B2B Credibility Gap: The Strategic Imperative of Creator-Led Content
The Credibility Code, research by The B2B Institute at LinkedIn and Ipsos demonstrates that while 94% of B2B marketers acknowledge the criticality of trust, only 45%…
Technical Expertise Means Nothing If Audiences Cannot Understand It
AI solved the problem of creating content. It also created a much bigger one: too much of it to understand, evaluate, or trust. Audiences are drowning…
Trust by Design: How Fintech UX Shapes Brand Perception
Trust in financial services is not won in a campaign. It is won or lost inside the product, one screen at a time. For a category…
Expert Mode: Marketing to Machines And The Rise of the AI Agent Persona with Forrester’s Chuck Gahun
Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a new persona—the AI agent—that demands its own unique approach, its own…
