Expert Mode: Brand Stewardship as an Offensive Strategy in the Age of AI with Jason Ippen, Georgia-Pacific
This article was based on the interview with Georgia-Pacific’s Jason Ippen on the intersection of brand creativity and AI by Greg Kihlström, AI and MarTech keynote…
Bridging the B2B Credibility Gap: The Strategic Imperative of Creator-Led Content
The Credibility Code, research by The B2B Institute at LinkedIn and Ipsos demonstrates that while 94% of B2B marketers acknowledge the criticality of trust, only 45%…
Technical Expertise Means Nothing If Audiences Cannot Understand It
AI solved the problem of creating content. It also created a much bigger one: too much of it to understand, evaluate, or trust. Audiences are drowning…
Trust by Design: How Fintech UX Shapes Brand Perception
Trust in financial services is not won in a campaign. It is won or lost inside the product, one screen at a time. For a category…
Expert Mode: Marketing to Machines And The Rise of the AI Agent Persona with Forrester’s Chuck Gahun
Generative Engine Optimization (GEO) isn’t merely an extension of SEO; it’s the emergence of a new persona—the AI agent—that demands its own unique approach, its own…
Expert Mode: When Everyone Has the Same AI Tools, What Makes a Brand Feel Like Itself?
What’s left to set a brand apart once every competitor is running the same models, drafting with the same tools, and promising customers the same speed?
Beyond Mentions: How AI Conversational Context Shapes Brand Recommendations
Your AI Visibility Metrics Are Lying to You: How Conversational Context Shapes AI Responses, Demand-Genius research indicates that in B2B buyer journeys, only 16% of AI…
P&G Owns CPG in AI Search. Everyone Else Is Fighting Just to Be Seen.
Proprietary AiRR data on how the world’s largest consumer packaged goods brands show up in AI search. ChatGPT, June 2026.
