Expert Mode: Audience-First Video Planning Breaks Your Measurement First, with Keith Kazerman from Locality
Locality’s Keith Kazerman on why converging broadcast and streaming is an organizational problem, what audience-first planning breaks first, and what CMOs should own.
The Holiday Calendar Has Been Rewritten. Most Retailers Haven’t Updated Their Playbook
The 2026 Holiday & Seasonal Shopping Trends Report from tvScientific by Pinterest surveyed over 400 marketers and 600 consumers across the US. It revealed that holiday-related…
