Latest Conversational Marketing Posts
The shift to decentralized search and conversation
Traditional search engines like Google are no longer the sole source of information and engagement for consumers. Instead, there is…
Customer communication drives successful experimentation
One crucial aspect of successful experimentation is customer communication. This podcast transcript highlights the importance of maintaining ongoing communication with…
A Customer’s first interaction with a brand sets the tone of the relationship
The first interaction that a customer has with a business sets the tone for their entire experience. This is a…
Limiting survey questions and utilizing open-ended questions with AI-enhanced analysis
In the podcast episode, Daniel Erickson of Viable discusses the importance of limiting survey questions and asking open-ended questions to…
Using real-time data enrichment for better customer insights
Real-time data enrichment for insights is a powerful tool that allows companies to gather and analyze customer feedback in a…