The benefit of integrating call data into broader marketing measurement
Integrating phone call data for marketing is an essential strategy for businesses looking to optimize their marketing campaigns and improve customer satisfaction. In the podcast interview,…
AI unlocks intelligence in customer phone calls
Artificial intelligence (AI) technology has revolutionized the way businesses interact with customers over the phone. With the ability to unlock more intelligence from phone calls, AI…
AI integrated into phone calls enhances the customer experience
Artificial intelligence (AI) enhances customer experience by improving the efficiency and personalization of phone call interactions. Through the use of AI technologies, businesses can analyze phone…
The critical role of customer feedback
Customer feedback is crucial in today’s business landscape. It provides organizations with valuable insights into their customers’ experiences, allowing them to identify areas for improvement and…
The shift to decentralized search and conversation
Traditional search engines like Google are no longer the sole source of information and engagement for consumers. Instead, there is a growing trend towards personalized AI…
Customer communication drives successful experimentation
One crucial aspect of successful experimentation is customer communication. This podcast transcript highlights the importance of maintaining ongoing communication with customers to drive successful experimentation and…
A Customer’s first interaction with a brand sets the tone of the relationship
The first interaction that a customer has with a business sets the tone for their entire experience. This is a key concept that is discussed in…
Limiting survey questions and utilizing open-ended questions with AI-enhanced analysis
In the podcast episode, Daniel Erickson of Viable discusses the importance of limiting survey questions and asking open-ended questions to gather qualitative customer data effectively.












