Latest Customer Data Platform Posts
How to maximize first-party data… now
The impending sunsetting of third-party cookies has forced enterprises to pivot and maximize their use of first-party data in order…
The role of emotion in the customer experience
One key aspect of customer experience that cannot be overlooked is the role of emotion. In a recent podcast episode…
Customer success is customer experience success
Customer success is about customer experiences. This statement holds true in the world of business, where companies strive to create…
Data can form a central hub for collaboration between teams
Data is the key to collaboration in today’s business environment, especially when it comes to marketing and IT teams working…
Operationalizing AI in sensitive industries
AI adoption in sensitive industries, such as banks and insurance companies, presents a unique set of challenges and opportunities. These…