Expert Mode from The Agile Brand Guide®

Expert Mode: Turning Relationship “Gut Feel” into AI‑Powered Client Intelligence

Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to cubicle walls: a traffic‑light matrix of key accounts shaded in green,…

Expert Mode from The Agile Brand Guide®

Expert Mode: Turning Generative AI into a CX Power‑Up—Not a Replacement

Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots that answered anything except the question at hand, and analytics dashboards…

Focusing AI tool usage on strategic goals

Focusing AI tool usage on strategic goals

The retail landscape is undergoing a seismic shift, propelled by advancements in artificial intelligence (AI). As businesses, both large and small, navigate this transformation, the imperative…

Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences

Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences

The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a foundational principle for sustainable growth and success. Organizations that understand the…

CustomerThink: How Agentic AI Can Improve the Customer Experience

CustomerThink: How Agentic AI Can Improve the Customer Experience

This article was written by Greg Kihlström for CustomerThink. Despite the hype, the statistics, and some high-profile case studies, many customers—and companies—have had mixed experiences with…

Expert Mode from The Agile Brand Guide®

Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain

In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it demands a strategic, data-driven commitment to the entire customer journey. Though…

#664: Tying CX outcomes to commercial goals with Markus Engel and Linzi Hindle at DHL

#664: Tying CX outcomes to commercial goals with Markus Engel and Linzi Hindle at DHL

Today we will talk about taking customer experience further and tying CX outcomes to commercial goals. To help me discuss this topic, I’d like to welcome…

Returns can be a strategic advantage

The e-commerce returns experience can be your strategic advantage

With consumer expectations are higher than ever, the management of product returns has emerged as a critical factor in driving business success. Traditionally viewed as a…


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