Expert Mode: The Agility Paradox: How Partner Friction Undermines Digital Trust
We spend fortunes meticulously crafting every touchpoint of the customer journey, optimizing for a frictionless, delightful experience. Yet, we often overlook the very first interaction we…
Expert Mode: Navigating the Personalization Paradox in an AI-Driven World
It’s the central paradox of our discipline. As marketing leaders, we are tasked with delivering ever more precise, one-to-one personalization, a mandate supercharged by the capabilities…
Embracing AI in software engineering
The integration of Artificial Intelligence (AI) into various sectors has emerged as a transformative force. Particularly in the realm of software development, Generative AI (Gen AI)…
CustomerThink: Improving Customer Loyalty Through Data Minimization
This article was written by Greg Kihlström for CustomerThink. Despite living in an era data is heralded as the new currency, a counterintuitive movement is gaining…
Transforming enterprise insights with multimodal AI
Companies are constantly seeking innovative ways to enhance customer success. The integration of artificial intelligence (AI) into customer service strategies has emerged as a transformative approach…
The importance of End-to-End AI Integration
The potential of artificial intelligence (AI) to transform customer experiences and drive business growth is immense. However, despite the vast amounts of data available, research indicates…
Mobile apps can provide secure communication for brands and their customers
Effective communication—the right message, on the right platform, at the right time—has become a cornerstone of successful customer engagement. As businesses navigate the complexities of customer…
Enhancing AI-assisted software engineering through transparency
In software development, transparency has emerged as a critical factor in enhancing efficiency and productivity. As organizations increasingly rely on complex codebases and collaborative teams, understanding…
