Expert Mode: The Unseen Foundation of AI-Powered Marketing
In our rush to harness these new capabilities, we often overlook the very foundation upon which they are built: the data. And I’m not talking about…
Applause: Bridging the AI Quality Gap: Essential Strategies for Enterprise Leaders in 2026
While organizations are quickly deploying AI features to capitalize on efficiency gains, a widening “quality gap” is emerging between the pace of AI development and the…
Cloudera: The Data Readiness Imperative: Unlocking AI Value in the Enterprise
According to the Cloudera Data Readiness Index 2026, a survey of over 1,200 IT leaders, 79% of data-backed initiatives are hindered because organizations cannot access 100%…
NTT Data: Beyond Infrastructure: Cloud-Led Innovation in the AI Era
Cloud-led innovation in the era of AI, a global report by NTT DATA, based on a survey of over 2,300 senior decision-makers across various industries, highlights…
Expert Mode: The Agility Paradox: How Partner Friction Undermines Digital Trust
We spend fortunes meticulously crafting every touchpoint of the customer journey, optimizing for a frictionless, delightful experience. Yet, we often overlook the very first interaction we…
Expert Mode: Navigating the Personalization Paradox in an AI-Driven World
It’s the central paradox of our discipline. As marketing leaders, we are tasked with delivering ever more precise, one-to-one personalization, a mandate supercharged by the capabilities…
Embracing AI in software engineering
The integration of Artificial Intelligence (AI) into various sectors has emerged as a transformative force. Particularly in the realm of software development, Generative AI (Gen AI)…
CustomerThink: Improving Customer Loyalty Through Data Minimization
This article was written by Greg Kihlström for CustomerThink. Despite living in an era data is heralded as the new currency, a counterintuitive movement is gaining…
