Digital Advertising
AI enhances competitive intelligence agility
The transition from traditional brick-and-mortar retail to e-commerce has fundamentally altered the way brands assess their competition and make strategic…
Performing meaningful actions with AI agents
In the rapidly evolving landscape of marketing technology, artificial intelligence (AI) has emerged as a transformative force, reshaping how brands…
Clarivoy & Treasure Data Launch Revolutionary CDP Solution for Automotive Dealerships
Clarivoy, the trusted leader in multi-touch attribution and advanced identity resolution, is teaming up with Treasure Data, the leading AI-powered customer…
#626: Building customer success instead of vendor lock-in with Toya Del Valle, Cornerstone
Is your business building true customer loyalty—or is it just locking customers into a system they can’t escape? Today, we’re…
#119 The Impact of Partnerships on Customer Experience
‘Duh’ was a common phase when I was an adolescent. Kids used it in a not-so-nice way to let the…
Unlocking car rental loyalty potential
Brands are perpetually in search of innovative ways to enhance customer engagement and drive loyalty. One often-overlooked avenue is the…
Streaming and shoppable TV shifts advertising strategies
The advertising landscape is undergoing a profound transformation as brands increasingly pivot from traditional linear television to streaming platforms and…
Streaming transforms brand engagement strategies
The emergence of streaming platforms has revolutionized the way brands engage with their audiences. With the proliferation of digital content…
User-generated content drives gaming growth
User-generated content (UGC) has become a driving force behind the growth of the gaming industry. With the rise of platforms…