The $11 Billion Election and the Changing Media Landscape
The 2026 midterms are projected to see nearly $11B in political ad spending. That headline number is remarkable on its own, but what it represents may…
Expert Mode: When the Cheapest Face in Your Ad Doesn’t Exist with Donatas Smailys of Billo
Donatas Smailys, co-founder and CEO of Billo, a user-generated content platform that turns creator videos into ads for Meta, TikTok, and YouTube Shorts, thinks the ground…
XR: Optimizing Ad Operations: Navigating Content Demands, Budget Pressures, and AI Integration in 2026
The XR State of Ad Ops 2026 Report, a comprehensive industry-wide study surveying over 400 marketers and creatives, sheds light on these critical trends, challenges, and…
XR: Captions as a Core Strategy: Adapting Advertising for Mainstream Audience Engagement
The XR Global Ad Accessibility Report 2026 highlights this evolution, revealing that advertisers and broadcasters must now view captioning not merely as a compliance requirement, but…
iSpot: Navigating 2026: Strategic Imperatives for Video Ad Spend, Measurement, and AI Adoption
The iSpot 2026 Video Ad Spend & Strategy Report, based on a survey of over 200 marketers with substantial TV spend, provides critical insights into anticipated…
Expert Mode: Beyond the Buzz: Deconstructing Super Bowl Ad Effectiveness
When a 30-second spot carries a price tag of eight million dollars before a single celebrity is hired or camera rolls, the only metric that truly…
2025’s Top-Performing Ads Showcase The Agility of Authenticity
With generative AI accelerating production cycles to near-instantaneous speeds, the industry-wide obsession shifted toward how much we could produce and how fast we could ship it.…
Scent, Sound, and Sensation: The Future of Multisensory Outdoor Advertising
OOH is no longer limited to what people see. Brands are increasingly layering in sound, scent, and interactive elements to catch attention and hold it. Excite…
