Expert Mode: Audience-First Video Planning Breaks Your Measurement First, with Keith Kazerman from Locality
Locality’s Keith Kazerman on why converging broadcast and streaming is an organizational problem, what audience-first planning breaks first, and what CMOs should own.
Expert Mode: Ads Can Buy Placement, But They Can’t Buy Belief with Doug Straton from Bazaarvoice
For most of this year the question in marketing leadership meetings has been some version of “how do we show up when a customer asks an…
Expert Mode: When the Shelf is a Doorstep: Rethinking the Commerce Funnel
I spoke with Peter Giordano, GM of Ads, Platform, and Growth Services at DoorDash, a company that has not only witnessed this compression but has built…
The Holiday Calendar Has Been Rewritten. Most Retailers Haven’t Updated Their Playbook
The 2026 Holiday & Seasonal Shopping Trends Report from tvScientific by Pinterest surveyed over 400 marketers and 600 consumers across the US. It revealed that holiday-related…
Expert Mode: Why Shorter Ad Tech Supply Paths Aren’t Always Smarter
The concept of Supply Path Optimization (SPO) has become so ingrained in our strategic lexicon that questioning it feels like heresy. The logic is seductively simple:…
Expert Mode: Moving CTV Beyond the Billboard Mindset with Alison Clark from AdRoll
For decades, the television was the undisputed king of brand advertising. The formula was simple, if expensive: buy a spot, produce a memorable 30-second story, and…
Expert Mode: Your Media Agent Can’t Pick Up the Phone with Richy Glassberg from SafeGuard Privacy
SafeGuard Privacy’s Richy Glassberg on what AAMP 2.3 changes for CMOs when AI agents make vendor compliance decisions at machine speed.
Expert Mode: The Strategic Disconnect Stalling In-Store Retail Media Growth
The world of retail media networks (RMNs) has followed this path, rocketing from a niche channel to a foundational pillar of many marketing budgets. Yet, for…
