Expert Mode: Commerce Media’s Rise: Beyond Buzzword to Business Transformation
Commerce media, once a niche term, is now a dominant force in the advertising world. Its growth is fueled by the convergence of AI, rich first-party…
Redefining Retail Media
U.S. advertisers will spend more than $62 billion on retail media in 2025, an increase of more than $10 billion year-over-year, with three-quarters of advertisers planning…
CMSWire: Retail Media Boom Comes With a Customer Loyalty Price Tag
This article was written by Greg Kihlström for CMSWire. How do retailers maximize their retail media inventory and incremental revenue while creating a better shopper experience…
Emotional Resonance Drives Ad Success
In the competitive arena of Super Bowl advertising, where brands vie for consumer attention and engagement in a matter of seconds, the ability to evoke emotion…
Reducing ad waste with blockchain
The advertising industry faces a significant challenge: ad waste. With nearly two-thirds of every advertising dollar spent going towards end inventory and up to 15% of…
Balancing paid search and organic SEO strategies
Retailers face the dual challenge of optimizing both paid search and search engine optimization (SEO) strategies. As highlighted in a recent episode of The Agile Brand…
#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard
This year, many advertisers – especially retailers — are being asked to do more with less. At the same time they have smaller budgets, they also…
#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What…
